1 / 20

Marketing Division

Marketing Division. Stanley Chao. agenda. Premium & PFYP. A﹑Performance. Headcount. Productive. Operating Result Problem. B﹑Strategy. What/How should we do ？？. C﹑Incentive on Q2-2009. 1. agenda. A﹑Performance. B﹑Strategy. C ﹑ Incentive in Q2 - 2009. 2. Premium(FYP) & PFYP.

nola-dennis
Download Presentation

Marketing Division

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Division Stanley Chao

  2. agenda • Premium & PFYP A﹑Performance • Headcount • Productive Operating Result Problem B﹑Strategy What/How should we do？？ C﹑Incentive on Q2-2009 1

  3. agenda A﹑Performance B﹑Strategy C﹑Incentive in Q2 - 2009 2

  4. Premium(FYP) & PFYP Performance ※3rd WKM PFYP is temporary Million Don’t attain 100% target 3

  5. Performance FYP FYP v.s. PFYP PFYP A02 13~2→A02 Period performance →high FYP(premium), but lower PFYP Stop A02, agents don’t know other products 4

  6. Performance HCMC v.s. HN HCMC HN HN→Stable Growth ；　HCMC →Fluctuate 5

  7. Performance Headcount ※temporary ※( ) means compared with 2nd working month 6

  8. Performance Full-time HCMC HN Part-time 7

  9. Full-time “New” & “Leave” Performance HCMC New Leave HN Select Ability Lots of AS terminate/demote to IA Waste company resource 8

  10. AS Attaining Quota % Performance Target-40% As can not make basic Salary →Resign (possible) HCMC IA Sell 01 Policy↑ % HN 9

  11. ~Problem~ PFYP • On 3rd working month, PFYP • down seriously because stop A02 sale Head- count • Recruitment growth slowly • Lots of agents are dummy Performance 10

  12. agenda A﹑Performance B﹑Strategy C﹑Incentive in Q2 - 2009 11

  13. agenda Strategy How/What should We do Point 1 Point 2 Recruit More Focus on C04 Point 3 Point 4 Agents Quality Promotion 11

  14. Point 1:Focus on C04 Main Product Teaching Plan Bonus↑ Salary↑ Advantage of C04 Examination Selling skill Action Plan Review daily activity Reward/Contest Work Happily CIW Performance 13

  15. Point 2:Recruit More Recruitment ~Expand~ Recruit/Promote BM HCMC：2 New BM (6 branch→8 branch) HN：1 New BM and promote 1 SM (4 branch→6 branch) Danag：3 New branch Encourage SM Recruit 13~2 WKM-- Million Recruit more → salary higher Recruitment incentive Rule for SM/Pre-BM 14

  16. ↑Quality More Agents • Select • Train Point 3:Agents quality Forget Enhance Training Allowance Attendance Allowance Financial support Office rent ….. Cost Branch Develop Officier(BDO) support BM to train and manage Set new position Statistic agents’ profile help manager to select agent Select ability 15

  17. Promotion Promote to SM(10) More salary ( team performance bouns) Point 4:Promotion 2nd working month EAS(4%) Score bonus:max(180/score) SAS(18%) Score bonus:max(140/score) AS(78%) Score bonus:max(0.7M) SAS ↑ attain 35% 1.agents promote → lots of salary →stay company → service well 2.Continue to encourage AS to promote (fast track promotion rule) 16

  18. agenda A﹑Performance B﹑Strategy C﹑Incentive in Q2 - 2009 17

  19. Q2 Incentive Region(RM) Branch(BM) Marketing Division Operate by themself Support Give direction & reward Higher Performance Region(RM) Target ★Recruitment Award ★C04 sale competition ★Regional travel subsidy More Recruitment Branch(BM) Good Training ★ 4-week performance: ★ Promotion award ★ Attaining Quota Award (40%) ★ Excellent new AS: 18

  20. We don't just want lots of agents We wants lots of excellent agents Recruit more SM/BM ↑ Promote ↑ Good Performance Assess Strict Bad Performance ↓ Demote/terminate Reporter:Stanley Chao 19

More Related