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Marketing Division

Marketing Division. Marketing Planning Quach Van Hoang. Agenda. Performance Introduction. A. Recruitment Strategy. B. 1. Performance introduction. Premium & PFYP. ( ) is percentage of Vietnamese Target. Performance introduction. Headcount. 533SAS ↑.

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Marketing Division

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  1. Marketing Division Marketing Planning Quach Van Hoang

  2. Agenda Performance Introduction A Recruitment Strategy B 1

  3. Performance introduction Premium & PFYP ( ) is percentage of Vietnamese Target

  4. Performance introduction Headcount 533SAS↑ Part-Time agents (IA): 2596 Total Agents: 3796 4

  5. Performance introduction Headcount Trend Part-Time Full-Time Eliminate un product agent SM/Pre-BM 5

  6. Performance introduction PFYP Trend 4.8B 3.6B 3.3B 3.0B PFYP decline 2.53B 1.8B 3

  7. Performance introduction FT/IA Productivity Need improving 6

  8. Agenda Performance Introduction A Recruitment Strategy B 1

  9. EXPAND ORGANIZATION Opening Dong Nai Office – April, 2010 Josh Josh Nguyễn Hồng Kỷ Chu Thị Kim Anh Simon Mingzen Simon Nguyễn Hoàng Chương DN Charlie Jack 20

  10. BM TREND NEW BM - RETENTION UN EFFICIENCY PROMOTED BM PROJECT BM NEW BM 02 14 15 Total 0 Resign 8 1 >57% 20

  11. BM trend Encourage SM/Pre-BM promoting to BM Apply Fast track BM promotion rule Let SM/pre-BM promote quickly Selection experience BM - quality →Emphasis quality of the selection/interview →Encourage new BM get more success 讓顧客達到滿足 20

  12. Focus on NEW IA New IA IA 3

  13. Help new IA to develop Focus on the IA’s 1st month- IA Golden Month 2nd week 1st week 3rd week 4th week OPP Cathay Award IA workshop SAS promotion 3.5 M 3.5 M 3.5 M • Target: Promote to SAS in 1st months • More salary and future career development 讓顧客達到滿足 20

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