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The Power of Synergy: Using Social Networking As a Vehicle for Mentoring

Summary. . Social networking sites provides a substantial advantage to effectively leverage a mentoring relationship The impacts of a networking site on a mentoring relationship depends on key attributes of the site including usage and site image An individual's ability to reach the right contacts can be expanded exponentially by joining into a mentor's connections Profile capabilities and advanced search options offered by social networking sites are a windfall for targeting specific at1147

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The Power of Synergy: Using Social Networking As a Vehicle for Mentoring

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    1. The Power of Synergy: Using Social Networking As a Vehicle for Mentoring Suparna Roy, IBM Linda Zimmer, IBM

    3. Background

    4. Benefits of using Social Networking Sites for Mentoring Social Networking sites are already popular among today’s emerging generation of employees. 72% of online 18-29 year olds use social networking websites [2] Allow mentor and mentees to connect both within a professional and casual context. Provide instant updates on new skills and interests Offer an medium for conversation, real time learning exchanges. A way to match people who want to find a career or business mentor; Fifty-five percent of respondents to a HR.com survey are using a professional networking site, such as LinkedIn to share best practices with colleagues. [3] 72% of online 18-29 year olds use social networking websites, significantly higher than the 40% of internet users ages 30 and up who use these sites. 72% of online 18-29 year olds use social networking websites, significantly higher than the 40% of internet users ages 30 and up who use these sites.

    5. How Social Networking Sites Impact Career Movement

    6. Study Methods and Materials Social Networks for the study were chosen based on popularity and relevance to professional social networking [2,3,4] Value drivers related to Mentoring and added contribution to career enhancements

    8. Conclusions Social networking sites have different attributes that can enhance a mentoring relationship. Facebook is the top social networking site for mentoring due to it capabilities to search and link common interests within a network. Facebook outranks other sites for its sheer number of active participants and robust search facilities LinkedIn’s professional focus makes it an ideal site for mentors to recommend and showcase their protégé’s skills and experience. Using Facebook in conjunction with LinkedIn provides the perfect combination of social and professional networking capabilities that are available. Social networking sites are a new frontier for developing informal ties that enable mentors to provide information, resources and connections that lead to increased career opportunities.

    9. Questions ? Linda Zimmer, zimmerl@us.ibm.com Suparna Roy, suparna@us.ibm.com

    10. References [1]“How many social networking sites are there today”, http://eprints.kfupm.edu.sa/61691/1/61691.pdf , published online 10 August 2006 [2] Social Media and Young Adults, February 4,2010, Author: Prit Kallas Filed under Social Media, Surveys and Stats. [3] Find a Mentor on a Social Networking Site. January 14, 2008. http://www.marketingpilgrim.com/2008/01/find-a-mentor-on-new-social-networking-site.html [4]”Social Networking Destination Connects Business Bloggers – FAST!” http://www.prlog.org/10011739-social-networking-destination-connects-business-bloggers-fast.html [retrieved 28 May 2009] [5]”Social Networking Websites” http://www.bookmarket.com/socialnetworks.htm [retrieved 1June 2009] [6]”Social Site Rankings” http://www.techcrunch.com/2007/10/24/social-site-rankings-september-2007, published online 24 October 2007 [7]Andy Kazeniac, ”Social Networks: Facebook Takes Over Top Spot, Twitter Climbes http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/ [retrieved 10 June 2009] [8] Rachel Handley, ”Social Networking Mentor Programs” http://www.fastcompany.com/blog/rachelle-handley/people-development-operations/social-networking-mentor-programs, published 7 July 2008 [10] “Social Networking Website Review”, http://social-networking-websites-review.toptenreviews.com/ [retrieved 26 March 2009] [11] “Comparison of social networking software”, wikipedia, http://en.wikipedia.org/wiki/Comparison_of_social_networking_software [retrieved 26 March 2009] [12] “Social Media Optimization”, http://social-media-optimization.com/2009/02/top-twenty-five-social-networking-sites-feb-2009/, published 17 February 2009 [13] Henry Kautz, Bart Selman, and Mehul Shah AT&T Labs, “ReferralWeb: Combining Social Networks and Collaborative Filtering, http://eprints.kfupm.edu.sa/61691/1/61691.pdf :, published 3 March 2007 [14] Lada A. Adamic, Eytar Adar “How to search a social network” http://www.cond.org/socsearch.pdf[retrieved 28 March 2009] [15] Catherine Dwyer, Starr Roxanne Hiltz, Katia Passerini, New Jersey Institute of Technology, Trust and privacy concern within social networking sites: A comparison of Facebook and Myspace, http://csis.pace.edu/~dwyer/research/DwyerAMCIS2007.pdf[retrieved 26 March 2009]

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