1 / 7

Magazine Project 2

Magazine Project 2. Understanding niche and b to b magazines . What the PPA says. There are over 3,000 consumer titles and almost 5,000 business titles in the UK Between 200 and 300 new titles are launched every year Nearly nine out of ten UK adults read consumer magazines

jadon
Download Presentation

Magazine Project 2

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Magazine Project 2 Understanding niche and b to b magazines

  2. What the PPA says • There are over 3,000 consumer titles and almost 5,000 business titles in the UK • Between 200 and 300 new titles are launched every year • Nearly nine out of ten UK adults read consumer magazines • Each consumer magazine is read, on average, for a total of 50 minutes • The average UK adult buys about 22 magazines a year • Britons are the third biggest spenders per head on consumer magazines in Europe • £1.6 billion is spent on advertising in consumer magazines every year • £1 billion is spent on advertising in business magazines every year   • The UK magazine industry employs 114,000 people • UK publishers sell 40 million magazines outside of the UK every year

  3. Consumer magazines • Titles from niche (hobby) to general. Large or small? Editor’s vision. • Types of publisher • Gap in the market/market in the gap – are the readers out there? • Are the advertisers out there – general or niche advertising? Advantages/disadvantages • How research? • Budgets • How money is made 35% ADS/65%SALES (or is it?). Sales/adverts/other income • Launch costs • Newsstand/subs • Value the adverts? • Marketing • Circulation/readership metrics

  4. Business to business • Types of publisher • Research – lists - market knowledge – spin offs • PFK-PPM • BUSINESS: Closed circulation/ subscriptions/lists -100% ads? • Quality information/ exclusives/ collation? • Ed/ad relationship – ad person as editor? • How do we balance readers/advertisers needs? • Is everything lovely? Reader respect/advertiser respect. Something for nothing? • The web – quality information?

  5. Contract publishing • Diplomacy and editorial boards • Advertising controls • Where does the money go? • Competition and switching suppliers

  6. Newsletters • Paying for information • Examples? • How is money made?

  7. House journals • Working for the man/propaganda • Writing styles • Interviewing techniques

More Related