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MARKETING a teaching unit for 4 G

MARKETING a teaching unit for 4 G. I.T.E. BODONI PARMA. T-Young. MARKETING. T-Young is the name given to the company which the class 4D decided to start for the production and sale of t-shirts.

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MARKETING a teaching unit for 4 G

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  1. MARKETINGa teachingunitfor 4 G I.T.E. BODONI PARMA

  2. T-Young

  3. MARKETING • T-Young is the name given to the company which the class 4D decided to start for the production and sale of t-shirts. • The legal structure chosen for the Company is the Limited Partnership Ltd. With this kind of business organization the advantage of limited liability will be achieved: responsibility is limited to the social capital and administrative costs.

  4. This is the tee-shirt created by the company which is now to be marketed.

  5. The teaching unit is preceded by a brainstorming video. • http://english-courses-level.com/general-english-courses-online/bbc-business-english-course/marketing-vocabulary-lesson-14.html

  6. Marketing • Marketing is a complex planning processthatidentifies the needs and wantsofpotentialcustomers and thencreates a product or service tomeettheserequirements.

  7. Whois in chargewith Marketing?

  8. Business mission • A strategic marketing plan starts with a clearly defined business mission. • “A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers”.

  9. Marketing plan A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. The main steps of a marketing plan are:

  10. S.W.O.T. ANALYSIS • Strength • Weakness • Opportunities • Threats

  11. Strategies • Target market: The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing strategy. • Marketing mix: Kotler’s 4Ps’ • Marketing budget: An estimated projection of costs required to promote a business' products or services.

  12. Marketing mix • "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market and it is based on Kotler’s 4Ps’: • Product • Promotion • Price • Place

  13. Kotler’s 4Ps

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