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Social Networking resources in today’s market

Social Networking resources in today’s market. Brad Dawson, LTV Dynamics. October 25, 2009. The Big Picture. Social Networks are focused on empowering individuals:. Connect with friends, colleagues, strangers Create, contribute and publish Comment on, rank or embellish that content

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Social Networking resources in today’s market

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  1. Social Networking resources in today’s market Brad Dawson, LTV Dynamics October 25, 2009

  2. The Big Picture Social Networks are focused on empowering individuals: • Connect with friends, colleagues, strangers • Create, contribute and publish • Comment on, rank or embellish that content • Communicate freely and creatively using multiple formats including: email, messaging, mobile devices and video

  3. Your Platforms • Make the participation for your customers easy and intuitive • Publicly open social networks can be used to raise awareness and to attract potential customers • Private networks result in conversion and attraction

  4. Profile Your Audience • Senior Manager – comfortable with public communication but may not be with technology • Disconnected – not online yet • The Geek – technical wiz that prefers his or her own company and likes to monitor what is happening without being visible • The Networker – would be the person that has 100s of contacts on several networking platforms

  5. Social Networks Social network applications are designed to allow people to connect with one another and create groups with rich applications features You will most likely want to have a presence on multiple public social network sites, an on multiple groups within those public network platforms

  6. Specialized Applications Designed for custom social media networking groups that allow greater control and customization

  7. Measurement Tools • Email management and tracking • Website clicks and hits • Custom Link Tracking

  8. Blogs An important communication tool that allow free form communication with your audience while encouraging feedback, ranking and sharing

  9. Micro-Blogging One of the most recent forms of social media tools, allowing instant status updates to be sent and received over mobile devices and any other Internet ready device

  10. Collaboration Allows for a large number of individuals to create, contribute, and edit an open collection of web pages and content

  11. RSS Feeds Real Simple Syndication is a way to distribute regular changing content, such as a blog, and to distribute the updates to an RSS Reader. This allows individuals to collect updates from multiple sources in a single RSS reader.

  12. Presentation Sharing The ability to publish computer presentations, such as PowerPoint, allowing the public to view, rank and share presentations on any subject

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