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IBMS Semester 6a Fall 2014 Mr. George Szanto. Video 11 Online B2B Value Propositions. Topics Covered. Recap of Online Value Proposition (OVP) Definition and slight differences between B2B versus B2C How does your OVP fit into the over all process of creating a strategic eMarketing plan
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IBMS Semester 6a Fall 2014 Mr. George Szanto Video 11 Online B2B Value Propositions
Topics Covered Recap of Online Value Proposition (OVP) Definition and slight differences between B2B versus B2C How does your OVP fit into the over all process of creating a strategic eMarketing plan Factors to consider when developing a strategic eMarketing OVP
OVP Definition & Recap • Exploits unique advantage(s) online reinforcing core brand, clearly summarizing what a customer can get from you online that they can not get elsewhere (including offline, or from competitors) • Slight differences between B2C and B2B buyers because of their needs.
Factors to Consider in Your OVP Customer persona needs Competitive offerings Company strengths and resources available Online business model Immediacy, interactivity Can it be reinforced throughout your various digital assets (content, websites)? Voettekst
Online Value Adding Processes Voettekst
Online Physical Evidence Voettekst
Online Customization Voettekst
MS Customized Enterprise Finance Content Voettekst
Online Convenience Voettekst
End of Video - Thank you During this week’s workshop, please be ready to present your case’s OVP or to debate those presented by classmates!