1 / 16

Video 11 Online B2B Value Propositions

IBMS Semester 6a Fall 2014 Mr. George Szanto. Video 11 Online B2B Value Propositions. Topics Covered. Recap of Online Value Proposition (OVP) Definition and slight differences between B2B versus B2C How does your OVP fit into the over all process of creating a strategic eMarketing plan

jana-barlow
Download Presentation

Video 11 Online B2B Value Propositions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IBMS Semester 6a Fall 2014 Mr. George Szanto Video 11 Online B2B Value Propositions

  2. Topics Covered Recap of Online Value Proposition (OVP) Definition and slight differences between B2B versus B2C How does your OVP fit into the over all process of creating a strategic eMarketing plan Factors to consider when developing a strategic eMarketing OVP

  3. OVP Definition & Recap • Exploits unique advantage(s) online reinforcing core brand, clearly summarizing what a customer can get from you online that they can not get elsewhere (including offline, or from competitors) • Slight differences between B2C and B2B buyers because of their needs.

  4. How Does OVP Fit Into the Overall Picture Voettekst

  5. Factors to Consider in Your OVP Customer persona needs Competitive offerings Company strengths and resources available Online business model Immediacy, interactivity Can it be reinforced throughout your various digital assets (content, websites)? Voettekst

  6. 6Cs & 8Ps To Help Define B2B OVPs

  7. Online Product Definition

  8. Online People

  9. Online Value Adding Processes Voettekst

  10. Online Value Adding Processes

  11. Online Physical Evidence Voettekst

  12. Online Customization Voettekst

  13. MS Customized Enterprise Finance Content Voettekst

  14. Online Convenience Voettekst

  15. Online Differentiated Competition

  16. End of Video - Thank you During this week’s workshop, please be ready to present your case’s OVP or to debate those presented by classmates!

More Related