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Jill Broadway Julie Hutchison Lane Matthews Chris Merchant

Jill Broadway Julie Hutchison Lane Matthews Chris Merchant. Introduction. What is on-line trading?. A way of trading stocks through the Internet. Presentation Overview. Julie Hutchison History of trading on-line Features and Services. Presentation Overview. Jill Broadway

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Jill Broadway Julie Hutchison Lane Matthews Chris Merchant

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  1. Jill Broadway Julie Hutchison Lane Matthews Chris Merchant

  2. Introduction What is on-line trading? A way of trading stocks through the Internet

  3. Presentation Overview • Julie Hutchison • History of trading on-line • Features and Services

  4. Presentation Overview • Jill Broadway • Gomez Rating Service • Criteria • On-line Trading Brokerages

  5. Presentation Overview • Chris Merchant • Analysis of Major Brokerages

  6. How It All Began • In 1995 the first Initial Public Offering was made over the Internet • Andrew Klein of Spring Street Brewing Co. • The Securities and Exchange Commission embraces the idea of on-line trading

  7. How It All Began • In 1992, E*TRADE was launched • By 1996, 40% of their business is on-line • In 1996, eSchwab.com began, later changing their name to Schwab.com

  8. Statistics • 1996 – 1.5 million investors were trading with on-line accounts • Forrester’s estimates by 2003 there will be 20.4 million on-line accounts • Today there is about 115 on-line brokerages • 1998 –SEC reports an average of 120 e-mail messages per day concerning fraud

  9. Features • Free unlimited quotes • Ability to trade stocks, bonds, mutual funds, futures, and options • Access to research and historical information • Electronic funds transfer • 24/7 customer support

  10. Gomez Rating Service • Provides ranking of various electronic brokerage services • Based on five criteria • Ease of Use • Customer Confidence • On-site Resources • Relationship Services • Overall Costs

  11. Gomez Rating Service • www.gomez.com

  12. Major On-line Brokerages

  13. Charles Schwab & Co. • Variety of investment choices • Large minimum to open account • Three ways to access account

  14. Datek Online Brokerage • Speed is the key • Portfolio updates are executed in real time • Before/After hours trading available • No penny stocks or bonds

  15. E*Trade Securities, Inc. • Variety of ways to access account • 24-hour online help system • Offers investment tips (E*Trade Knowledge center)

  16. Ameritrade, Inc. • Offers low prices and customer-based services • Tailored market reports • Access account five different ways

  17. DLJ Direct Inc. • No minimum required to open account • Begin trading immediately • Special features offered

  18. TD Waterhouse • Offers brokerage, banking, and mutual funds services • Brokerage Accounts • Regular • Retirement • Margin • Customer service available through e-mail and phone

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