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Keeping and Upgrading Your New Donors. Broadening Your Definition:. _________ Acquisition ____________ Reactivation. New Donor. Lapsed Donor. Why New Donor Acquisition?. _______. Attrition. D x 3. Donors lapse for three basic reasons: 1. Death (801 deaths per 100,000)
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Broadening Your Definition: • _________ Acquisition • ____________ Reactivation New Donor Lapsed Donor
Why New Donor Acquisition? • _______ Attrition Dx3 • Donors lapse for three basic reasons: • 1. Death (801 deaths per 100,000) • 2. Departure • 3.. Dissatisfaction
Why New Donor Acquisition? Relational Marketing Strategies b. ______ Growth Mega Major Donors Large Donors Middle Donors Tactical Upgrade Strategies Small Donors Acquisition
What’s a Good Acquisition Response? • Cost vs. Investment? • Make Money? • _________ Break-Even! New Donors =
Retention Strategies: • What is it and what should it be? • _________ - two very powerful words We seek a 50% or better annual retention rate Thank You! • Call • Receipt/Brochure • Card • Welcome Newsletter
Upgrade Strategies: • ___________ • ______________ • ______ • ____________ • ____________ Ask Amounts Mailing Schedule Offers Re-Thank You Re-Acquisition
Questions? Thank You!