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Intro to the process

:: 2. brand identity process dkv4 pertemuan 13. Intro to the process. :: 2. brand identity process dkv4 pertemuan 13.

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Intro to the process

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  1. ::2. brand identity processdkv4pertemuan13 Intro to the process

  2. ::2. brand identity processdkv4pertemuan13 The brand identity process is a proven and diciplined method for creating and implementing an identity. It is rigorous process demanding a combination of investigation, strategic thinking, design excellence, and project management skills.

  3. ::2. brand identity processdkv4pertemuan13 Phase1 Phase2 Phase3 RESEARCH & ANALYSIS BRAND STRATEGY DESIGNCONCEPT Clarify vision, strategies, goals, and values Research stakeholders’needs and perceptions Conduct an internal, competitive, technology, and legal audit Interview key management Evaluate existing brands and brand architecture Visualize the future Design brand identity Finalize brand architecture Examine applicability Present visual strategy Synthesize learning Clarify brand strategy Develop a positioning platform Co create brand attributes Present brand brief Create a naming strategy

  4. ::2. brand identity processdkv4pertemuan13 Phase4 Phase5 BRAND EXPRESSIONS BRAND STRATEGY Finalize the future Initiate trademark protection Prioritize and design applications Design identity program Apply brand architecture Build synergy around new brand Develop launch strategy and plan Launch internally first Launch externally Develop standards and guidelines Nurture brand champions

  5. ::2. brand identity processdkv4pertemuan13 >>Anatomy of a Standards Manual Graphic standards manuals can be slim and concise or multipaged behemoths, depending on the personality and needs of the client. Whether they are printed and bound pieces or wheter they exist only on the client’s intrenet, identity guidelines are the key to consistent use of a logo.

  6. ::2. brand identity processdkv4pertemuan13 A. Introduction CEO Letter Brand Image Message How to Use This Manual B. Primary Identity Elements Brand Overview The Mark: Symbol & Logotype Typography Color Palette Imagery/Iconography Shapes Staging Requirements Sizing Acceptable Usage Grids

  7. ::2. brand identity processdkv4pertemuan13 C. Selected Identity Aplications Business Card Stationery Business Form Environments Signage: Interior & Exterior Vehicles Uniforms Advertising Promotions Marketing Materials Corporate Communications Online On-Air D. Additional Information Contact person & information

  8. ::2. brand identity processdkv4pertemuan13

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