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Derk Haank Chairman

The Elsevier Strategy. Derk Haank Chairman. Bielefeld 6 February 2002. “Old Economy”. Journal model fine Paper delivery inefficient Few payers Inter library loan Document Delivery Photocopying Visibility & access issues. “New Economy”. Electronic Publishing

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Derk Haank Chairman

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  1. The Elsevier Strategy Derk Haank Chairman Bielefeld 6 February 2002

  2. “Old Economy” • Journal model fine • Paper delivery inefficient • Few payers • Inter library loan Document Delivery Photocopying • Visibility & access issues

  3. “New Economy” • Electronic Publishing • High fixed / infrastructure costs Low marginal distribution costs • Linking & searching capabilities

  4. Number of Journals

  5. The Elsevier Strategy • Migration a.s.a.p. • Introduce new features & content • Correct historical problems • Create new business model

  6. Goal: Every end-user to have unlimited, 24 hour a day access to enhance role literature in research process

  7. ScienceDirect 1.8 mln articles

  8. Navigation 30 mln Abstracts & Indexes ScienceDirect 1.8 mln articles

  9. Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med Etc. ScienceDirect 1.8 mln articles

  10. Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  11. Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  12. Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. Academic workbench - draft - preprint ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  13. Endeavor Library Management systems • OPAC • Local • Archives Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. Academic workbench - draft - preprint ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  14. Endeavor Library Management systems • OPAC • Local • Archives Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. Academic workbench - draft - preprint ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  15. RESULTS 9 8 SD 7 6 Overall Full-Text Ease of Use Value for Price Easy Browsing Personalisation Depth of Content Power-full Search Linking Features Purchase Options Customer Support Content Integration (1= Not at all Satisfied, 10 = Extremely Satisfied) Source: Kane, Parsons & ScienceDirect 2001 – TRACKING STUDY LIBRARIANS

  16. The Business Model • Migrate current customers by improving value proposition • more content • additional functionality • Long term agreements/partnerships • Differential pricing

  17. large library existing customers small teaching research THE MARKET:

  18. VALUE PROPOSITION Paper Now 2005 P  1.1 P  1.25 VU 2V.U. 6V. 8U.

  19. PRIME FOCUS SCIENCEDIRECT 2002 - 4 ARTICLES ON SD 000’ Engineering & Technology Neuroscience Earth & Planetary Medicine Materials Decision Science Computer Science Energy & Power Agricultural Academic Press Mathematics Economics Psychology Social Science Physics & Astronomy Pharmacology Immunology Bio-Chemistry, Genetics, .. Chemistry Organic Onorganic Chemical Engineering Phys. & Anal. Chem.

  20. UNIVERSITY COSTS 100% 100% Operating 11% 2-4% Library Expenses Content 34% • No storage & handling • No cataloguing / claiming • No lending (policy?) • No binding • No routing • ….. Non- Library 96-98% 55% Labour Total Cost Library FUNDS SHOULD BECOME AVAILABLE Source: Bowker, Outsell

  21. ELSEVIER 6000 people committed to Scientist & Librarian

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