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Rotary Awareness

Rotary Awareness. Michelle M. Maresh-Fuehrer District 5930 Rotary Awareness Chair RAChair@rotary5930.org. The Problem:. Less new members than previous years Lack of member retention Increase in “competition” What makes Rotary different from other service clubs?.

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Rotary Awareness

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  1. Rotary Awareness Michelle M. Maresh-Fuehrer District 5930 Rotary Awareness Chair RAChair@rotary5930.org

  2. The Problem: • Less new members than previous years • Lack of member retention • Increase in “competition” • What makes Rotary different from other service clubs?

  3. Rotary Awareness Objectives • To strengthen the image of Rotary in District 5930 areas • To reduce misconceptionsabout Rotary • To gain public awareness of Rotary’s purpose/projects • To entice young professionals to join Rotary • To serve as a support to membershipwith outcomes

  4. Rotary Awareness Committee • 5-member committee: • Rotarians aged 21-35 • Professional qualifications in PR/related field • Members from each hub: • Victoria (Areas 1 & 2): VACANT • Corpus Christi (Areas 3, 4, 5, 6, & 7): FILLED • Brownsville (Area 8 & 9): VACANT • McAllen (Area 10, 11, & 12): VACANT • Laredo (Area 13): VACANT • Do you or someone you know have an interest in joining us?

  5. Rotary Awareness Committee • Procedures: • Establish committee • Create, pilot, & distribute survey • Create district-wide campaign • Work with college/university PR courses in District areas • Judge student campaigns & select winner • Implement student campaign ideas • Evaluate both campaigns

  6. Rotary Awareness Timeline Draft

  7. General PR Principles • Abuse • Rewards • Participation • Cheerleading

  8. Internal Strategies • Member Relations • Participation • Feedback • Research • Updated Materials

  9. External Strategies • Members as “Goodwill Ambassadors” • Investor Relations • Reports of Donations • Community Relations • Partner with community organizations • Media Relations • Updated Materials

  10. Your Ideas? • What are some ways that you might strengthen internal PR for your club? • Participation • Rewards • Gathering feedback from current members • Generating new members • What are some ideas that you have for external PR? • Cheerleading • Organizations to partner with? • Local area projects to take on? • Relevant stories for media? • Social media news/campaigns?

  11. Updates to Rotary PR Guidelines • New logos/graphics • New Pantone color palette • New typography • For more information: https://www.rotary.org/myrotary/en/help-strengthen-rotary’s-image

  12. Examples

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