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Frank Black Information Services Manager Wiltshire Libraries

Explore the role of e-resources in public libraries, cost-efficient access to reference books, usage data analysis, and effective promotional strategies for maximizing library impact. Overcome challenges in proving the value of electronic information.

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Frank Black Information Services Manager Wiltshire Libraries

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  1. Frank Black Information Services Manager Wiltshire Libraries

  2. another flag

  3. A

  4. libraries lend books

  5. public libraries provide information too … … and have been for over 150 years

  6. Have you seen my friend please? I’ll just check that on the catalogue, sir. “I’d like to see my neighbour’s planning application” “I’m just here to keep dry” “Can you tell me where Waterstones is?” “to copy my birth certificate” “where’s the toilet?” “That boy over there just hit me!” “Yesterdays Telegraph, please … and be quick about it.”

  7. I’m from Austria I’m just waiting for a friend We’re from Portugal I’m from Mauritius just visiting

  8. problems in buying e-resources • they might be out-of-date

  9. problems in buying e-resources • they might be out-of-date • they might tend to limit the horizons of our users • (and our staff)

  10. problems in buying e-resources • they might be out-of-date • they might tend to limit the horizons of our users • (and our staff) • they are expensive “Perhaps there’s an alternative…”

  11. selected Nepali media titles

  12. £465

  13. paid for e-resources offer a number of big advantages over free content • they provide a safe way for children and other vulnerable users to search electronic content • they are free of sex • they might be authoritative • and as a bonus • they allow librarians to identify Gershon savings

  14. paid for e-resources offer a number of big advantages over free content • they provide a safe way for children and other vulnerable • users to search electronic content • they are free of sex • they might be authoritative • and as a bonus • they allow librarians to identify Gershon savings

  15. Gershon saving Reference Books Online The collection = 134 titles 30 libraries X 134 titles = 4,020 books Cost = £5,000 In hard copy at av.price of £17 per book this would buy 294 books So for the same price we can buy 3726 extra books Or put another way Each library has access to 134 books @£17 or £2,238 worth of books 30 libraries X £2,238 = £67,140 but Reference books Online = £5,000 So we have made a ‘saving’ of £62,140.

  16. for the first time we have an accurate way of measuring the use of reference resources …and make sure you count them

  17. Newsbank • Oxford University Press • Thomson/Gale • Proquest • Kompass • CANS • Cobweb • xrefer • Enyclopaedia Britannica • Independence

  18. Usage data: “We can supply Number of company profiles viewed”

  19. Usage data: “We’re thinking about it”

  20. usage data • Establishing the cost per use of individual products • Measuring the impact of promotional or marketing • activities • Identifying variations in the use of specific titles • within a product • Measuring virtual library use

  21.  Annual usage Annual cost Cost per session/search Product A 2487 4200 £2.95 Product B 5240 5000 £0.95 Product C 2570 4200 £1.63 Product D 299 7800 £26.09 e-resource

  22. Newspapers Online - individual title usagedata

  23. Change of supplier

  24. in-library promotion • IT taster sessions in the library focussing on e-resources • Spaces adjacent to library computers - keyboard strips, mousemats, posters • & leaflets, screensavers, carrier bags, pens, bookmarks, new member packs • Display screens, in-shelf displays Monitor strip fun Keyboard strip Mousemat Mouse

  25. for staff • Quizzes • e-resource champions • Staff meetings, newsletters & noticeboards outside the library • Local press coverage for new titles • Prize competitions • Mailings to schools (homework help) • Adverts in local magazines/prospectuses

  26. The challenge To sum up the biggest problem for me as a librarian is the invisibility of e-resources. The challenge is to prove to our funders that electronic information has a permanent role in the future of public libraries. I need to make sure that I get the right products at the right price and make them pay.

  27. but… not everything is on the web i “In the world today less than 10% of the information is online.” Nikesh Arora, Head of Google, Europe 2005

  28. References www.projectcounter.org www.rba.co.uk/sources (Karen Blakeman’s pages) www.wikipedia.org www.britannica.com www.bl.uk/collections/business/bisheets.html (British Library Industry Guides) www.culture.gov.uk/global/publications/archive_2004/ (Virtual visits) www.fotw.net (Flags of the World) www.knowuk.co.uk www.nepalitimes.com www.odci.gov/cia/publications/factbook (CIA World Factbook) www.epnet.com (Ebsco for UK Reference Centre)) www.cambridgeshire.gov.uk/leisure/libraries/gateway www.kmu.gov.ua/control/en/ (Ukrainian Government portal) www.bbc.co.uk/nepali All sites visited October 2005

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