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Sustainable Living

Sustainable Living. Paul Simmons Head of Marketing June 2019. Rise of the ethical consumer. (2019) Morris Hargreaves McIntyre, Marwell Zoo Visitor Research. WHAT IS PALM OIL?. What is palm oil?. WHAT IS IT IN?. Pastry items – pies, sausage rolls, quiches Bread Cakes Ice Cream

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Sustainable Living

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  1. Sustainable Living Paul SimmonsHead of MarketingJune 2019

  2. Rise of the ethical consumer (2019) Morris Hargreaves McIntyre, Marwell Zoo Visitor Research

  3. WHAT IS PALM OIL? What is palm oil?

  4. WHAT IS IT IN? Pastry items – pies, sausage rolls, quiches Bread Cakes Ice Cream Pizza Biscuits Frying oil (Fish and Chip market) Dried mixes and packet soup Cosmetics and cleaning products What is it in?

  5. CROP ALTERNATIVES

  6. OIL PALM PLANTATION Oil Palm Plantation

  7. UNSUSTAINABLE PALM OIL The Effects of Unsustainable Palm Oil

  8. SUSTAINABLE PALM OIL Oil Palm Plantation Profitable for the business while not harming people or the environment No deforestation Wildlife corridors No forest fires Permission from local communities Giving land back Improved working conditions Economic development

  9. WHAT ANIMALS ARE AFFECTED? What is palm oil?

  10. WHAT ANIMALS ARE AFFECTED? What is palm oil?

  11. SUSTAINABLE PALM OIL CHALLENGE Increase demand for sustainable palm oil in the UK market

  12. Case Study

  13. A MULTIDISCIPINARY APPROACH CONSERVATION MARKETING LEARNING

  14. FIRST STEP: RESEARCH An investigation into the knowledge and use of sustainable palm oil in Winchester

  15. BECOME A SUSTAINABLE PALM OIL CITY CHAMPION STEP 1 Make your pledge STEP 2 Make one change* STEP 3 Tell everyone about it!

  16. WANT A GOLD STAR? STEP 4 Send a Palm Oil Audit form to your suppliers. STEP 5 Repeat the audit every year and ensure that any new products that you source are sustainable.

  17. Sample Targets • 25 Restaurants, cafes, hotels and fast food outlets (incl. Fish and chip shops) • 5 Workplaces that offer staff catering services • 2 of 5 Schools (local authority, catering provider for the majority of schools or consortium of schools), Colleges, Universities, council food outlets (a key catering provider to a large proportion of council outlets) and hospitals (key catering provider). • 3 Visitor attractions or leisure facilities (zoo, science centre, football club, gym) • 3 Manufacturers or retailers based in the city or district.

  18. SUPPORT FOR CHAMPIONS • Website • Step by step • Resources • Facebook group • Experts • Create a community • Successes – social norm • Events • Networking and talks • Collaboration • Promotional materials • Social norm • Tool for public – website guide

  19. SO FAR IN CHESTER… • 53 champions (35 gold star) • Sustainable palm oil city map • Celebration event • 5 networking events • Network of over 200 • 143 toolkit downloads • 284 individual pledges • Schools • Member of Parliament (MP) for Chester and local council • National engagement

  20. SUSTAINABLE CITIES ACROSS THE WORLD

  21. Thank you for listening

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