The network rewrites the catalog

1. The network rewrites the catalog Lorcan Dempsey University of Virginia Libraries April 26 2007

2. Overview Part 1 Part 2 Part 3

3. 1 The network rewrites behaviors

4. Workflow • Attention • Gravity: the long tail

5. ~18 months old No FaceBook, MySpace Library?

6. University of Minnesota http://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

7. Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

8. Database > website > workflow

9. Self assembled digital identity Prefabricated (e.g. CMS)

10. Then: The user built workflow around the library Now: The library must build its services around user workflow • Get into the flow • Disclose into other environments

11. Then:Resources scarce, attention abundant Now: Attention scarce, resources abundant • Competition for attention

12. Impact? The long tail: manage attention? Systemwide efficiences • Aggregation of supply • Unified discovery • Low transaction costs • Aggregation of demand • Mobilize users • Brand

13. 2 A webscale library experience

14. A library experience which matches the experience of the web?

15. ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..) Network: navigable knowledge patterns: a rich texture of suggestion (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

16. ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

17. stewardship high low Books Journals Newspapers Gov. docs CD, DVD Maps Scores Freely-accessible web resources Open source software Newsgroup archives low uniqueness • Research and learning materials • ePrints/tech reports • Learning objects • Courseware • E-portfolios • Research data Special collections Rare books Local/Historical newspapers Local history materials Archives & Manuscripts, Theses & dissertations high

18. Metasearch Resolver Catalog Repositories … Digital Research&learning outputs Licensed Print ERM Knowledgebase … Repositories … ILS

19. User environment Switch: delivery, routing, resolution … Management environment

20. ? • Primo, Encore, …. • Metasearch? • Local loading • Google scholar, Scopus, Worldcat, ….

21. ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

22. Network level workflow Google, … Personal Workflow RSS, toolbars, .. Institutional Workflow Portals, CMS, IR, … … Integrated local user environment? Library web presence Resource sharing, … library Consumer environments Management environment Bought Licensed Faculty& students Digitized Aggregations Resource sharing

31. ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

32. University of Washington on WorldCat.org (screen shot)

33. Holdings: Local, Group, Global Univ Washington collections Summit collections WorldCat

34. Detailed record – item held by UW

35. Personal and social

36. ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..) Network: navigable knowledge patterns (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

39. Detailed record – request item

40. Request handled locally

41. Item not held by UWor Summit

42. Article citations

43. Article citations

44. ? Comprehensive: unified discovery: its all there (e.g. Google, Amazon) In the flow: disclosed into research and learning workflows (toolbars, apis, …) Telescopic: a personal to global traverse (e.g. delicious) Low transaction costs: A short path between discovery and fulfilment (e.g iTunes, Google, Amazon, ..) Network: navigable knowledge patterns: a texture of suggestion (e.g. ….) Reflexive: adapt based on aggregate intention/attention (e.g. page rank, people who read this, personalize, ..)

45. ‘Expert’ • Programmatic • ‘Crowdsourced’ • Use (intention/attention) Social network?