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Presidential Campaigns. Slogans and Themes. Franklin Delano Roosevelt. - Political Party: Democrat -Served: 1933-1945 -Major event of the Time: Great Depression -Slogan: “I propose a New Deal”. John F. Kennedy. Political Party: Democrat Served: 1961-1963
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Presidential Campaigns Slogans and Themes
Franklin Delano Roosevelt -Political Party: Democrat -Served: 1933-1945 -Major event of the Time: Great Depression -Slogan: “I propose a New Deal”
John F. Kennedy Political Party: Democrat Served: 1961-1963 Major Events of the Time: Cold War, Civil Rights Movement & Vietnam Slogan: “A Time for Greatness”
Ronald Reagan Political Party: Republican Served: 1981-1989 Major Events of the Time: U.S. hostages in Iran, poor economy & energy crisis Slogan: “It’s Morning again in America”
What you Should Do – Notes for Discussion Big picture question for discussion -What message is the candidate/president trying to convey? Give specific examples from the video clips to support your answers. http://www.history.com/topics/the-us-presidents/videos - FDR – “A Voice of Hope”- JFK – “A New Generation”- Reagan – “The Great Communicator”
List of “living room candidate” videos 1952 – Eisenhower – Never Had it So Good 1952 – Stevenson – Let’s Not Forget the Farmer 1964 – Johnson – Peace Little Girl 1972 – Nixon – McGovern Defense 1984 – Reagan – Bear; Prouder, Stronger, Better 1984 – Mondale – Rollercoaster 1988 – Bush – Tank, Revolving Door 1992 – Clinton – Rebuild America 1996 – Clinton – Surgeon 2000 – Bush – Really MD 2004 – Bush – Windsurfing 2008 – McCain – Celeb; Original Mavericks; Dangerous; Compare 2008 – Obama – Fundamentals; Better Off; What Kind; Rearview Mirror