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Learn how to cultivate stakeholders, identify funding sources, and develop compelling speaking points to secure funding for the PATHS program. This toolkit will empower you to make a persuasive case for funding and highlight the program's impact.
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PAINTING PICTUREMaking A Case For Funding for PATHS Kim Peters, Prevention Coordinator December 14, 2011
Key Stakeholders/Champion • Key stakeholder • Who & Why? • Resources and relationships • Credibility to your efforts • Foster ownership • Champion • Who & Why? • Enthusiastic supporter of program implementation • Creates buy in
How Do I cultivate spokespeople • Trained staff • Identify key champions and stakeholders from diverse sectors: • Businesses • Faith-based institutions • Government • Schools • Law enforcement… • Provide consistent speaking points • Share a story of a gift’s impact
Identify Funding Sources • In-kind Resources • Foundations • Government • Corporations • Businesses • United Way • Community-Service Organizations • Faith-based Organizations • Individuals • Schools/PTOs • Collaborative Boards
A picture is worth a thousand words! • Purpose and Impact • Share your vision • Appeal to them: • logically • emotionally
Seeking Funding Strategically • List selling points for PATHS: • Benefits to the participants • Benefits to the community • Demonstrate need • Credibility • Costs • Connect the dots
Blueprints Criteria Speaking Points 1) Evidence of deterrent effects through scientifically rigorous methods strong research design prevents or reduces violence, delinquency, and/or substance use 2) Sustained effects impacts endure beyond treatment and from one developmental period to the next (at least 1 year post intervention/no evidence that effect is lost) 3) Multiple site replication greater confidence that it can be transferred to new settings/populations *Models programs meet all three criteria; Promising programs must meet #1
The Approach • Identify targets with a vested interest. • Identify ways to build relationships. • Identify staff and others who will make the approach. Consider who is best-suited to approach potential funders (communication skills, knowledge of the program, has connections/established relationships, etc…). • Determine when and how. • Create a timeline for any approaches you decide to make
Empower! Develop a Toolkit. • Program Fact Sheet • Effective Elevator Speech/Speaking Points • Brochure – Highlight various funding opportunities and levels • PowerPoint • Outcomes Report • Email and mailing list
Thank You! For more information including materials from this presentation: EPISCenter 206 Towers Building University Park, PA 16802 Phone: (814) 863-2568 Fax: (814) 865-3936 Email: EPISCenter@psu.edu Web: www.episcenter.psu.edu The EPISCenter is a project of the Prevention Research Center, College of Health and Human Development, Penn State University, and is supported by funding from the Pennsylvania Commission on Crime and Delinquency and the Pennsylvania Department of Public Welfare as a component of the Resource Center for Evidence-Based Programs and Practices.