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Relationship Marketing Strategies for Success Workshop

Join us at the Statewide Marketing Workshop on April 18, 2005, to learn about relationship marketing, its importance, key tools, and how to apply it effectively. Discover the art of creating and sustaining long-term relationships with customers for mutual benefit.

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Relationship Marketing Strategies for Success Workshop

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  1. Statewide Marketing Workshop, 18 April 2005 Relationship Marketing

  2. Statewide Marketing Workshop, 18 April 2005 • Youth Marketing Co-ordinator, Fremantle Dockers (3 years) • Membership Co-ordinator, Melbourne Football Club (2 years) • Public Relations Manager, Softball Australia (4 years)

  3. Statewide Marketing Workshop, 18 April 2005 • What is Relationship Marketing? Creating, maintaining, and enhancing long-term relationships with individual customers as well as other stakeholders for mutual benefit. (Belch & Belch, 2004)

  4. Statewide Marketing Workshop, 18 April 2005 What does Relationship Marketing Involve? • Developing & sustaining long-term relationships with customers (HMAS Recruits). • Communicating directly with targeted customers to generate a response (Lapsed Members).

  5. Statewide Marketing Workshop, 18 April 2005 Why practice Relationship Marketing? • Customers have become much more demanding and desire “superior customer value,” which includes quality products and services that are accessible, convenient and supported by excellent customer service. • Customers was personalized services that are tailored to their specific needs.

  6. Statewide Marketing Workshop, 18 April 2005 What are the key marketing tools of Relationship Marketing? • Direct Marketing including direct mail, direct selling, telemarketing. • Customer service (First impressions) • Database management

  7. Statewide Marketing Workshop, 18 April 2005 • What do I need to do to practice Relationship Marketing? • Who are your customers (target market & target audience) • What are they doing • How are they doing it, and • How do you communicate with them.

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