Rhetoric and the Reader

1. Rhetoric and the Reader Using SOAPSTONE for a Rhetorical Analysis of Literature Reading 2.5 Extend ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration Reading 2.8 Evaluate the credibility of an author’s argument or defense of a claim by critiquing the relationship between generalizations and evidence… and the way in which the author’s intent affects the structure and tone of a text Literary Response and Analysis 3.9 Explain how voice, persona, and the choice of narrator affect characterization and the tone, plot, and credibility of a text Literary Response and Analysis 3.11 Evaluate the aesthetic qualities of style, including the impact of diction and figurative language on tone, mood, and theme Literary Response and Analysis 3.12 Analysis the way in which a work of literature is related to the themes and issues of its historical period

2. What is Rhetoric? The art of communication… Analysis and comprehension of how a writer has influences or persuades his/her an audience.

3. So what does this mean to you? “He who does not study rhetoric will be victim of it.” –found on a Greek wall from 6th Century B.C Advertisements Try to get you to BUY something Songs Try to get you to BELIEVE something Trying to persuade your parents to buy you a car Trying to persuade a girl/guy to go out with you Trying to persuade your teacher to give you more time on an assignment • Analysis • Being able to recognize HOW other people are trying to get you to do something, buy something, believe something • Comprehension • Being able to use rhetorical strategies to get what YOU want

4. The Rhetorical Appeals

5. Rhetorical Appeals

6. Ethos The Author Credibility • If the audience is going to buy into the argument, they need to trust the author • The author needs to demonstrate he knows what he is talking about • Personal experience • Credentials • Research

7. Pathos The Audience Emotions • It’s important for the author to understand who his audience is • Their interests • The values • Their culture • One way to help persuade the audience is to get them emotional involved in the topic • Make them feel something

8. Logos The Text / The Topic Organization / Evidence • In order for an argument to be believable, it needs to make sense • The author needs to provide evidence in order to persuade the audience • Facts • Examples • Research

9. What does rhetoric have to do with reading? “Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.” ~Nathaniel Hawthorne SOAPSTONE Subject Occasion Audience Purpose Speaker Tone Organization Narrative Style Evidence As a reader, it is important to look at • who is the AUTHOR • what is his or her PURPOSE for writing • HOW does he or she get the point across to their audience

10. Rhetorical Appeals and soapstone

11. Subject THE TOPIC Each of these elements work with one another to persuade the audience • The general content and ideas contained in the text. • Logos • The subject of a text will determine the most logical structure the author must use

12. Occasion / Context DEFINITION: how society impacts the subject of a text Context = Vietnam War • Authors know how to refer to context to help the audience understand the position he or she takes and to connect positively with this or her argument. • Logos • The context helps to create a need for the subject of the text

13. Occasion / Context What’s Happening? Rhetorical Analysis The larger occasion = the broad issue which is the center of ideas and emotions. The immediate occasion = the issue that catches the writer’s attention and triggers a response. • Where and when did the story take place? • In what historical context? • How does this context impact the message of the story?

14. Audience Rhetorical Analysis • Pathos • Toward whom is the text directed? • Primary? • Secondary? • What assumptions can be made about the intended audience? • How does the author utilize the audience’s emotions to persuade them?

15. purpose • What the writer or wants to happen as a result of the text • what he or she wants the audience to believe or do after hearing or reading the text. • What is the purpose of the text? Is it… • To persuade • To call to action • To entertain • To inform

16. purpose Rhetorical Analysis Considering the purpose is important so that the reader can examine the writer’s argument and the logic of it • What is the message? • What is the speaker's reason for writing the text? • In what ways does the author convey the message of the purpose? • How does the speaker try to spark a reaction in the audience? • How is the text supposed to make the audience feel? What is its intended effect?

17. speaker Credibility Rhetorical Analysis The speaker and the author are NOT the same thing How does the author make the speaker a reliable source? What can we tell about the “character” of the speaker? If we don’t know the author, then we have to look at his/her text Persona • Is someone identified as the speaker? • What assumptions can you make about the speaker? (e.g., age, gender, class, emotional state, etc.) • How does the writer present his/her narration? • What is the character of the speaker? • How does the speaker’s credibility help to persuade the audience?

18. Why is it important to understand persona? What is Persona? It is the “mask” or character the writer or speaker creates for him/herself Don’t get fooled by the author! • The writer creates a persona to make himself or herself more believable and trustworthy so that the audience will buy into what he or she is saying

19. tone Rhetorical Analysis “Once upon a midnight dreary, while I pondered weak and weary” Ethos • What is the author's attitude toward the subject? • How does the diction (choice of words) point to tone? • How does syntax create a specific tone? • How does imagery create a specific tone? • How does the tone help to persuade the audience?

20. organization Rhetorical Analysis Logos Chronological Cause and Effect Flashforwards / Flashbacks • How is the text organized? • How does the writer arrange his/her content? • Stylistic and Linguistic Elements: syntax, language, literary devices, imagery, diction, detail. • How does the organization help to persuade the audience?

21. Narrative style Rhetorical Analysis Logos • How does the writer tell the “story”? • What does the writer reveal? Conceal? • Evidence • What does (s)he invert/subvert? Is the writing “dramatic, almost play-like in its use of dialogue or theatrical conventions? • How does the writer treat time? • How does the narrative style help to persuade the audience?

22. evidence Rhetorical Analysis Logos • How the argument is supported • Facts • Statistics • Examples • What kind of diction dominates the text? • What is the source of the images (e.g, nature, weapons, law, science, theology, love, architecture, etc.). • What do sound devices contribute to the work? • How does the evidence provided help to persuade the audience?

23. Works Cited Banks, William P. “A Short Handbook on Rhetorical Analysis.” 2001. Web. 27 Feb. 2007. http://english.ecu.edu/~wpbanks/rhetoric/rhetanalysis.html. Roskelly, Hephzibah & Jolliffe, David. Everyday Use: Rhetoric at Work in Reading and Writing. Pearson Longman, New York: 2005. Print. “SOAPSTONE: An Acronym for Analyzing Texts for Point of View.” Web. 26 June 2011. http://www.sdcoe.net/score/things/PDF/SOAPSTONE_Discuss.pdf.