90 likes | 227 Views
The Rhetoric and the Renaissance 1400-. Italy--Machiavelli and Ramus Basically nothing new Reactions to Greeks and Romans either pro or con Machiavelli--political and applied Aristotle Ramus--philosophical and anti-Aristotle. Machiavelli.
E N D
The Rhetoric and the Renaissance 1400- • Italy--Machiavelli and Ramus • Basically nothing new • Reactions to Greeks and Romans either pro or con • Machiavelli--political and applied Aristotle • Ramus--philosophical and anti-Aristotle
Machiavelli • To convey religiosity=be generous: “my ranch as a park” • To convey compassion=be sensitive: “I know how you feel” • To demonstrate faith=be pure in speech and active: “family values” • To demonstrate sincerity+remain strong: “public officials at funerals”
More Machiavelli • To demonstrate prudence=ponder and reflect: “Let me think about that for moment” • “Everyone sees who you appear to be, few sense who you really are.” (Smith, p. 205)
Ramus • “Everything that Aristotle said is wrong” • Division of the Canon • Inventio and dispositio only • To this day a division in the academy because of his influence. • A voiceless, objective, depersonalized, naked, natural way of speaking, mathematical (Smith, p. 214)
In summary. . . • Both religion and science the same mark on rhetoric: “There is little need for an art form that dealt with probabilities.” • Yet, ironically science deals with probabilities
The Formula • Rhetoric Dialectic • Enthymemes Induction Evidence • Conclusions Generalization
Science and Communication • Today scientists are like witch doctors of tribal myths • Genetic determinism (physis) over culture (nomos) • Yet, always probablities
Science and Probabilities • Dialectic=induction • Rhetoric=example • Probabilities
Science, Probabilities (the curve)and Communication • How many sexes are their? • What is intelligence? • Others? • What happens to the data 2 or 3 deviations from the mean?