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Membership Growth Attract New Members – Engage Members – Strengthen Clubs

Learn strategies to attract and engage new members, strengthen clubs, and drive growth. Discover success stories, goal setting tips, and member engagement techniques. Presented by Steve Solbrack on September 25, 2015.

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Membership Growth Attract New Members – Engage Members – Strengthen Clubs

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  1. Membership Growth Attract New Members – Engage Members – Strengthen Clubs Presented by Steve Solbrack September 25, 2015

  2. Priorities • Membership is Rotary International’s highest priority • Polio Eradication is The Rotary Foundation’s highest priority

  3. Strategic Plan

  4. Strategic Plan Support and Strengthen Clubs • Foster club innovation and flexibility • Encourage clubs to participate in a variety of service activities • Promote membership diversity • Improve member recruitment and retention • Develop leaders • Start new clubs • Encourage strategic planning at club and district levels

  5. Strategic Plan How are we doing as a District? • We have 2,812 members as of July 1, 2015 versus 2,880 on July 1, 2012 • It has been 8 years since we exceeded 3,000 members • We bring in 338 new members each year on average • We lose 364 members each year on average • 29% of the 2,880 members have left in the past 3 years • 25% of the 1,013 members that joined in the past 3 years have left in the past 3 years

  6. District 5950 clubs experiencing growth during past 3 years • Over 30% - 1 club • South Metro Mpls Evenings • Over 20% - 3 clubs • Cokato-Dassel, Edina Morningside, Lake Minnetonka-Excelsior • Over 13% - 6 clubs • Monticello, Hutchinson, Maple Grove, Willmar, Willmar Lakes, Minnetonka

  7. Success Stories • Edina Morningside – 22% growth • Rob Laughlin, Heather Haen Anderson and John Sorteberg • Minnetonka – 13% growth • Lenny Newman and Guy Marzano • South Metro Minneapolis Evenings – 33% growth • Marisa Baer

  8. Setting Goals • 22 of 63 clubs have entered a membership goal into Rotary Central for 2015-16 • 5 of the 10 clubs that have experienced growth have entered their goal • When written, goals are 80% to 90% more likely to be achieved

  9. Attracting New Members • Vibrant Clubs – Be a Vibrant Club • Business, Professional and Community Leaders • Female – District 5950 currently 26% • Young Professionals – District 5950 currently 6% • Ethnicity • Men and women in their 60s • Communicating with prospective members • What is attractive about your club?

  10. Member Engagement • Treat members like customers • Help them appreciate the benefits of membership • Customer satisfaction survey • How does your club treat members as a customer? • How do you immediately engage new members? • How do you engage members for the first 3 years? • How do you engage long-time members?

  11. New Member Engagement • Of the 1,990 member terminations in District 5950 the past 5 years 18% terminated in year 1 and 29% in year 2 • New member orientation • Mentoring • Engagement • Leadership • 1 to 1 conversations

  12. Membership Growth • Who are the membership champions in your club? • Do you recognize them and thank them? • Are you entering sponsors into ClubRunner?

  13. West Metro Rotaract Club • Fun, Fellowship and Service • Every other Tuesday at 7:00 pm • Cooper Pub, West End, St. Louis Park • Age 19 to 30 • www.facebook.com/westmetrorotaractgroup

  14. Join Leaders – Exchange Ideas – Take Action • Unified Brand, Message and Voice • Elevator Speeches • Before: http://goo.gl/rvX3eS • After: http://goo.gl/22QlqX

  15. What is Your Rotary Story • Why Rotary? • Focus more on the why, and less on the what and how • Stories are most effective • Share your Rotary story with prospective members

  16. Resources • www.rotary5950.org • Click on “Club Support” for drop-down menu and then click on “Membership” • www.rotary.org • Click on “My Rotary” and “Sign in” • Enter email address and password

  17. Membership Growth Steve Solbrack, District Membership Chair – 2015-16 612-578-8776 steve@solbrack.com

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