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Business Plan v2.0

1. Business Plan v2.0. Project manager : Mehdi DJEBBAR Technical manager : Yannis ARIBAUD Quality manager : Nicolas LANDIER Marketing manager : Benoît LE BOT Romain BECQUET, Christophe LE BLANC, Bruno TOUX, Rémy SAINT-LOUBOUE. 2. 2. Plan. Company’s objectives Market research

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Business Plan v2.0

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  1. 1 Business Plan v2.0 Project manager : Mehdi DJEBBAR Technical manager : Yannis ARIBAUD Quality manager : Nicolas LANDIER Marketing manager : Benoît LE BOT Romain BECQUET, Christophe LE BLANC, Bruno TOUX, Rémy SAINT-LOUBOUE

  2. 2 2 Plan • Company’s objectives • Market research • Offer description • Product positioning

  3. Company’s objective – Market research – Offer description – Product positioning 3 3 Company’s objectives • An IT consulting company • Access control IT solution

  4. Company’s objective – Market research – Offer description – Product positioning 4 4 The market (1/6)‏ • Market research: • Companies which need to install a control system with badges to manage accesses to private locations. • Targets: • EFREI (schools)‏ • OVH (data center) • CIS-Infoservices (IT Services)‏ • Free-access premises

  5. Company’s objective – Market research – Offer description – Product positioning 5 5 The market (2/6)‏ • Goals: • Often, companies with more than 50 employees move in the same city  bigger buildings (Insee statistics)‏ Domain : Industrie de la construction et des services non financiers’ sector (ICS). Source : Insee.

  6. Company’s objective – Market research – Offer description – Product positioning 6 Company transportations involving Paris Company count between 1994 and 2002 Arrivals Departures Balance • Transportations within Paris: • In the same arrondissement • Between two arrondissements 88 300 31 900 56 400 88 300 31 900 56 400 Transportations towards differents départements : -Île-de-France -Province 26 700 21 200 5 500 30 900 23 500 7 400 • 4 200 • 2 300 • 1 900 Total 115 000 119 200 - 4 200 The market (3/6)‏ Domain : Industrie de la construction et des services non financiers’ sector (ICS). Source : Insee.

  7. Company’s objective – Market research – Offer description – Product positioning 7 7 The market (4/6)‏ • Market share objectives: • Leader in network access control system for SMB in Ile-de-France. • Market segmentation: • Small and Medium businesses: • 50 to 500 employees • Based in Ile-de-France

  8. Company’s objective – Market research – Offer description – Product positioning 8 8 The market (5/6)‏ • Competitors: • HID: leader in providing access, american international company whose targets are: government, education, financial/banking, airport/port, health care. • Synel-France: rest-home, time management system, access control. • Gemalto (ex: Gemplus): contact less technology.

  9. Company’s objective – Market research – Offer description – Product positioning 9 9 The market (6/6)‏

  10. Company’s objective – Market research – Offer description – Product positioning 10 10 Offer description (1/4)‏ • Product definition: • Turnkey access control solution with customization possibilities. • The Access Control System is composed of: access control server, badges, badge readers, control centre software. • Auditing, customization, hardware and software set up, training, maintenance, telephone and e-mail support.

  11. Offer description (2/4)‏

  12. Company’s objective – Market research – Offer description – Product positioning 12 12 Offer description (3/4)‏ • Price definition: • Access control server : 2500€ with software • Badge reader : • Electrical powered : 295€ • Network powered (PoE) : 345€ • Badge : 5€

  13. Company’s objective – Market research – Offer description – Product positioning 13 13 Offer description (4/4)‏ • Services: • Audit : free • Customization : 1200€/SDM1 • Installation : 1000€ / day • On-the-job training : 800€ / half day • Maintenance : 300€ / month • Email and phone support : 3 free issues • (Packs of 3 issues : 1000€)‏ • 1Study’s day men

  14. Company’s objective – Market research – Offer description – Product positioning 14 14 Product positioning‏ • Access control system is highly customizable (Biometry, RFID, Password, Digicode, etc.)‏ • Proximity = reactivity • Remote access control (Computer, Smartphone) • Uses IP network • No hidden costs

  15. 15 Business Plan v2.0 Project manager : Mehdi DJEBBAR Technical manager : Yannis ARIBAUD Quality manager : Nicolas LANDIER Marketing manager : Benoît LE BOT Romain BECQUET, Christophe LE BLANC, Bruno TOUX, Rémy SAINT-LOUBOUE

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