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Chapter 6.1 Visual Design

Chapter 6.1 Visual Design. Visual Design. The management and presentation of visual information Two dimensional & three dimensional communication The “Look and Feel” of the game Examples of the intended visual design can be found in the “Art Bible” which the lead artist creates.

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Chapter 6.1 Visual Design

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  1. Chapter 6.1Visual Design

  2. Visual Design • The management and presentation of visual information • Two dimensional & three dimensional communication • The “Look and Feel” of the game • Examples of the intended visual design can be found in the “Art Bible” which the lead artist creates

  3. Graphic Design Principles • Balance • Symmetrical balance • Asymmetrical balance • Rhythm • Emphasis • Unity

  4. Elements of Graphic Design • Line • Shape • Space • Texture • Size • Color

  5. Color Theory • The Visible Spectrum • “Roy G. Biv” (Red, Orange, Yellow, Green, Blue, Indigo, Violet) • Hue • Describes the distinct characteristic of color that distinguishes red from yellow from blue. • Saturation • The strength of a color with respect to its value • Value • The amount of white or black a color, also known as its brightness

  6. Color Theory (2) • Subtractive Color • Reflected light suchas printing (CMYK)& painting • Additive Color • Emissive light suchas computer screens (RGB) or television.

  7. User Interface Design • Simplicity • Keep the UI as simple as possible • Consistency • Make the UI predictable • Target user (demographics) • Know the target audience • Color usage • Don’t rely on color to carry a design • Learn about the psychology of color • Feedback mechanisms • Inform the user of events and actions via feedback

  8. Design Elements • A flow chart helps visualize a design • Establish a design grid • Create a tiered menu system • Allow advanced user to customize • Localization considerations • Don’t embed text in graphics if possible • Allow 30% around words for languages that have larger character counts per word (such as German)

  9. Design Elements (2) • Typographic Fundamentals • Serif vs. san-serif fonts • International font considerations • Kerning and hinting • Creating a game font • Allow ample time for production

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