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1. Jeffrey Liker He was the Professor from University of Michigan He started study on Japan Management under the fund of Air Force Office of Scientific Research since 1980s He has written a book called ‘Toyota Way:14 Management Principles from the World’s Greatest Manufacturer’, the book which speaks to the underlying philosophy and principles that drive Toyota’s quality and efficiency-obsessed culture, other books includes Toyota Talent: Developing People the Toyota Way, Toyota’s Product Development System with James Morgan, The Toyota Way Fieldbook