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Sustaining an Open Defecation Free Status Global Perspectives

Sustaining an Open Defecation Free Status Global Perspectives. Jennifer Sara Director Water Global Practice. October 2018. Household Toilets. Cheonggyecheon Seoul, South Korea 1968. Cheonggyecheon Seoul, South Korea Now. Achieving and sustaining ODF takes time!. 0%. 100%.

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Sustaining an Open Defecation Free Status Global Perspectives

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  1. Sustaining an Open Defecation Free StatusGlobal Perspectives Jennifer Sara Director Water Global Practice October 2018

  2. Household Toilets Cheonggyecheon Seoul, South Korea 1968

  3. Cheonggyecheon Seoul, South Korea Now

  4. Achieving and sustaining ODF takes time! 0% 100% Open defecation • Thailand 2000 1960 Bangladesh 2016 1990 Vietnam 1990 2016 Kerala 2016 1991 Haryana 2017 2001 ….South Korea, Singapore, Malaysia, Sri Lanka, Indonesia and others, have achieved and sustained universal ODF status. It was a long term endeavor.

  5. Back to South Korea: What did it take? • Amovement: New Village (saemaulundong) • Presidential leadership and personal involvement • Build a Modern Way of Life: an aspirational vision for everyone and behavior change • Reliance on government structures empowering collective action by rural communities, especially women

  6. Key enablers to sustaining ODF Vision & Political Leadership Behavior Change SUSTAINED ODF Markets Incentives

  7. 1.Vision, political leadership and personal commitment Prime Minister of Singapore then • Photo credit: The Daily Telegraph https://www.dailytelegraph.com.au

  8. 1. Vision, political leadership and personal commitment Prime Minister of India in 2014 Photo credit: India Today www.indiatoday.in

  9. 2. Behavior ChangeStriving for individual habit and societal norm • Repeated clear mixed-media messages at all levels • Community-wide ODF and individual households • Promote “local-heroes” and champions as agents of change • Deliver “sanitation package”: toilet use, hand-washing and clean house and village. Bollywood: Toilet – A Love Story

  10. 2. Behavior ChangeStriving for individual habit and societal norm

  11. 2. Behavior ChangeStriving for individual habit and societal norm

  12. Successful ODF Strong Role for the Public Sector Setting vision and clear targets Create a coalition for change involving all sectors Lead by example: facilities in all public places 5. Build Capacity 6. Monitor and disseminate results

  13. 3. Markets. But also aRole for the Private Sector… • Sanitation and hygiene supply chain as • self-sustaining businesses: • Delivering behavior change messages • Latrine construction, expansion, repair… • Emptying services and waste treatment • Upgrading to waterborne solutions andindoor plumbing • Sales of hygienic products • Turning waste to resource • PPP opportunities for sludge collection and treatment

  14. 4. Incentives: Reward collective performance • Performance based fiscal transfer programs have proven effective to reward: • Community-wide achievement of effective and sustained facility use • They can also create healthy competition (as well as naming and shaming) • Incentives can be financial… and non-financial

  15. Conclusion: Turning Waste into Health and Wealth Focus government efforts on setting vision, Recognize behavior change takes time and needs continued, repeated and adaptive messaging Long-term objective is to establish sustainable sanitation market Need for continuous learning and sound evidenced – based analytics to shape policy

  16. Thank you Jennifer Sara Director Water Global Practice October 2018

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