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Colgate-Palmolive Toothbrush Market Analysis and Strategy Recommendations

Explore market trends, key players' performance, distribution channels, SWOT analysis, and brand analysis of Colgate-Palmolive toothbrushes. Recommendations include focusing on premium segments and strategic pricing to boost profitability.

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Colgate-Palmolive Toothbrush Market Analysis and Strategy Recommendations

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  1. COLGATE - PALMOLIVE December 2010

  2. Presentation Flow • Part 1. MANUAL&POWERED TOOTHBRUSHESMarket: Major Trends/ Key Players Performance • Part 2. Brand Analysis&Price Segments • Part 3. Distribution channels • Part 4. SWOT Analysis

  3. 1. Total market trend

  4. 1. Price Segments Volume Share, %

  5. 1. Key Producers Volume Share, %

  6. 1. Producers Numeric Distribution, %

  7. 2. Share ofVolume by Brands (Colgate-Palmolive, Oral-B, Procter&Gamble) %

  8. 2. Share ofValue by Brands (Colgate-Palmolive, Oral-B, Procter&Gamble), %

  9. 2. Numeric Distribution by Brands , %

  10. 2. Volume/ Value by Brands (000 units, RUR) Volume (000 units) Value (RUR)

  11. 2. Full year variances by Brands

  12. 2. Price trends by Segments Disclaimer

  13. 3. Distribution channels, Volume (000 units)

  14. 3. Segment evolution by Channels/ Volume Share, %

  15. 4. SWOT Analysis

  16. 4. Conclusion: 1) Using growth of Superpremium and Premium segments and sales increase in Supermarkets, Minimarkets as well. Develop distribution in this channel with a strong accent to Colgate Superpremium and Colgate Premium brands. 2) Increase the prices for Colgate Superpremium and Colgate Value according to the market as far as demand is not elastic. And grow Profit in these segments, especially in Value segment which demonstrates decrease. 3) Pay attention to the following trends and to be more active in National Mixed stores with Superpremium and Premiun products, in Drug Stores with Superpremium and Premiun products and in Open Markets with Premium and Midprice products.

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