E-Business Plan Project Week 1

1. E-Business Plan ProjectWeek 1 1. Introduction 2. Fundamentals of E-Business Planning

2. Content • Introduction • Overview of the Project • The Outline • Fundamentals of E-Business Planning

3. 1. Introduction • To create a business plan for an online company. • a new company (new business idea) • a company that is entirely online or a brick-and-mortar • To provide a step-by-step guide to creating an e-business plan. • Focus on the strategic elements of setting up a business • This project is a group assignment.

4. Overview of the Project • A set of lessons that guide you through the process of writing a business plan • lessons contain total 20 assignments • After you finish the assignments, put all assignment outputs together into a coherent e-business plan

5. The Outline/Timeline • Introduction to the E-Business Plan Tutorial • Fundamentals of E-Business Planning • Writing a "Read Right" Plan • Executive Summary • Business Description • Mission Statement • Business Goals • Project Objectives • Business Model • Market Analysis • Competitor Analysis • Operations • Financial Statements • Making an Effective Business Plan Presentation Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9

6. The Outline/Timeline (Cont.) Final Business Presentation Week 10

7. 2. Fundamentals of E-Business Planning What Is a Business Plan? • a road map for the development and operation • a blueprint of your company, • an outline of your business idea • a document that describes how your business will be profitable. • identifies a company’s goals and outlines how the company intends to achieve those goals. • written for investors, potential business partners, or prospective managers

8. Why Write a Business Plan? • To acquire funding. • E.g., the financial markets, a prospective business partner, or from an internal allocation of funds, investor, a venture capitalist, or a bank. • To acquire other resources. • E.g., equipment supplier, application service provider • To recruit senior management. • To make you a better business owner. • To make a realistic approach to your business. • To decide not to develop the business • To keep you on track.

9. When Do You Need to Write a Business Plan? • when you need to share a new business proposition with others. • prepare a business plan in conjunction with a strategic planning process. • when the previous plan has reached its use-by date.

10. How is an e-business plan different from any other business plan? • to recognize the different and unique capabilities of the Internet and begin to think differently, and creatively, about the opportunities and problems the Internet presents • complexity for payment options, distribution channels, Web site design, and the logistics • Web storefronts are 24/7/365. A e-business plan must account for this difference in Web hosting and customer service requirements. • must be able to move at Internet speed. • allows for personalization of content, one-to-one marketing, and customer self-service. All of these become a part of the e-commerce strategy. • every e-business must focus totally on the customer.

11. Are There Any Questions?