Digital Channel

1. Digital Channel Enhancing Customer Engagement Driving Lead Generation Designed for our Partners

2. Digital Channel Customer Engagement & Sales Generation Digital Channel Portal Web Content Social Content Email Campaigns Resource Center New New Visitor experience Audience engagement Demand generation Sales Support Presence Engagement Click here Lloyds Communications Email: sales@lloydsip.co.uk Tel: 0844 855 0422 Nurture Close Sales

3. Digital ChannelWhat is it? An automated online Demand Generation tool which provides you with the ability to generate sales leads without the need for costly marketing campaign skills: • Automatically displays in your web site, up-to-date web content about our product & solutions & other relevant information: • 150+ pre-built web pages of Content available in 8 languages • 120+ brochures, datasheets, whitepapers & analyst reports • 50+ videos, savings estimators, podcasts & webinars • Unique campaign Landing Pages • Includes an industry-leading email tool with powerful reporting & tracking, to enable you to send to your contacts, pre-built co-branded email campaigns, which are designed to drive recipients to your website and generatenew Sales opportunities • Brochures & datasheets, with your logo &contact detailsto support sales activities

4. Digital Channel Making it easier for your customers to buy from you Your Web site Your Logo Unique URL links Click here Lloyds Communications Email: sales@lloydsip.co.uk Tel: 0844 855 0422 Your Contact Details

5. Digital Channel Building a ‘clearer picture’ of your Customers & Prospects Track Opens & Click Thru’s in real-time Drives Customers/Prospects to Digital Channel Landing Page in your web site Targeted Sales Follow-up Web visitors access Assets Send email to your contact list Feed your Sales Funnel Engage with Customers/Prospects Click here Lloyds Communications Email: sales@lloydsip.co.uk Tel: 0844 855 0422 Track Landing Page ‘interest’ Lead Gen form captures contact details

6. Digital ChannelSimple implementation via Easy-to-use Portal 1. Digital Channel Portal • Simple self-registration • Easy, step-by-step process to enter company details, contact information & upload logo • Content already pre-selected for simplicity (can easily be customized as required) • Simple instructions on how to get the web Content automatically displaying in your website • Enables you to customize appearance to blend with your own Web brand-style • Provides access to the email campaign management tool It takes only a few minutes to get started! http://digitalchannel.siemens-enterprise.com/portal

7. Digital ChannelAutomatic syndication of Content to Partner Web Site 1. Content Syndication - benefits • Real-time syndication embeds Content directly into your website to keep your customers better informed with consistent, up-to-date information • Quick to implement with Content, available in 8 languages, and managed and updated by us and controlled by you • Improves customer web experience by providing fast easy access to information, first time, in one place, which increases ‘stickiness’ of your web site • You capture the leads and contact data • Making our web Content quick & easy to find, increases the likelihood the customer will buy from you (see next slide) • Co-branded PDFs keep your logo, email address, & telephone number ‘front of mind’ of the customer • You spend more time generating sales & less time struggling with marketing programs “Pull” marketing solution

8. Digital ChannelThe Difference between iFrame & Lightbox Lightbox iFrame • No web ‘real estate’ required • Can be located anywhere (inc. homepage) • Simplified search • 1-click access to relevant content • Enhanced user web experience • Easily embedded into existing web content • Can be located anywhere • Requires page space allocation • ‘May’ require several clicks to find

9. Digital ChannelWeb-based email tool 3. Web-based email tool - benefits • Industry-leading web-based email marketing solution: • integrates with, and drives customers directly to Digital Channel Content/Landing pages in your website • ability to reach more prospects by seamlessly integrating email campaigns with online presence • pre-loaded campaign content, automatically co-branded for you and sent by you • ability to track “opens/click thru’s” for targeted Sales follow up • enables your sales team to see what the prospects & customers are interested in – reduces ‘Cold-calling’ • Secure, with no Siemens transparency of your customer data “Push” marketing solution

10. Digital Channel: A Case StudyMaking it easier to find customers with money to buy A Partner had 6 sales people & wanted to improve their closing rate: It took less than 1 hour, from registering for Digital Channel …. to the Sales team making follow-up calls to an email campaign …. Having started displaying the syndicated content in their web site, they selected one of the pre-built emails and sent it out to their mailing list of 1,000 prospects Using the built-in reporting and tracking tools, they recorded 25% opened the mailing, of which 22% clicked thru’to their target web content. The statistics enabled the account managers to knowwho opened the email, who clicked through to thewebsite and what they looked at, which made their follow up calls simpler, targeted and more productive The partner reported 23 ‘hot leads’– defined as “a quoted opportunity with a 50% or better chance of success”. Targeted Sales Follow-up

11. Displaying up-to-date Siemens information in your web sites means YOUR visitors stay longer and are less likely to leave your web site, frustrated, to look for missing information elsewhere ... and not come back! Meeting your customers' needs by providing the information they are looking for, improves their web experience which makes your website stickier and increases the probability that they will buy from YOU. Email campaigns - created by us / sent out by you - with links to the Content/Landing Pages in the YOUR website, drive recipients to the relevant web pages and generate new sales opportunities for YOUR sales funnel. Powerful reporting and tracking tools enable you to analyze email opens/click thru' results in real-time and improve the targeting and effectiveness of your Sales follow-up activities. Co-branded brochures and datasheets act as a powerful Sales leave-behind and mean YOUR brand logo and contact details remain front of mind long after visitors download them from your web site. Digital ChannelTop 5 Takeaways

12. Fast access to Sales & Marketing resources – anywhere, anytime. Digital channelresource center

13. Digital ChannelResource Center 1. Digital Channel Resource Center • Log in to the Digital Channel Portal • Select Resource Center tab, click on ‘Generate embedding code’ and follow simple process • Two implementation options: • Copy/paste short script into the html of your Intranetpage to make resources available to all employees • Create html file on ‘desktop’ to provide individual access via web browser • Content remains on our servers, not your intranet, and is managed & kept up-to-date by us (we have no access to your intranet) • Fast, anytime, anywhere access for your employees to the Sales and Marketing assetsthey need to do their job quickly and efficiently • No URLs, no passwords to remember Assets include: sales information, presentations, ‘why sell’ guides, sales playbooks, quick reference guides, FAQs, battlecards, training updates, customer letters, emailers and direct mail pieces, brochures, solution briefs, datasheets, infographics, videos, web banners, whitepapers, reports, and much more … http://digitalchannel.siemens-enterprise.com/portal

14. Digital ChannelResource Center - fast access to the information you need Customized with your logo and company name Products in the dropdown menu are defined by the product categories previously selected in the Digital Channel Portal (these can be updated at any time) Rotating icon /banner provides instant access to the latest assets recently added

15. Digital ChannelResource Center - fast access to the information you need Select the Product category to reveal the topics/sections available, then click on the + symbol to preview and download the assets

16. Digital ChannelResource Center - fast access to the information you need Click on the asset to download

17. Twitter Content Syndication Digital channelSocial content

18. Digital Channel Using Social Media to Engage with Customers & Generate Leads Digital Channel New OpenScape Business unified communications platform provides all-in-one UC straight out of the box. http:// bit.ly/Z7DqoX#SMB #ucoms SOCIAL MEDIA SYNDICATION

19. Digital ChannelUsing Social Media to Engage with Customers & Generate Leads Your Twitter account Your Twitter followers Links drive Customers & Prospects to the Digital Channel Landing Page in your web site Digital Channel Targeted Sales Follow-up Automatically ‘re-tweets’ to your Twitter followers SOCIAL MEDIA SYNDICATION ‘Contact me’ form ‘Real-time’ Tracking & Reporting Web visitors access Assets Lead Gen form captures contact details Engage with Customers/Prospects

20. Digital Channel Customer Engagement & Sales Generation Digital Channel Portal Web Content Social Content Email Campaigns Resource Center New New Visitor experience Audience engagement Demand generation Sales Support Presence Engagement Click here Lloyds Communications Email: sales@lloydsip.co.uk Tel: 0844 855 0422 Nurture Close Sales