Kids, Families & Feature Films

1. Presented By: Bruce B. FriendOnline Testing ExchangeMedia & Entertainment InsightsFebruary 4, 2005 Kids, Families & Feature Films

2. Kids and Movies Today • Going to the movies is still the most popular entertainment activity for kids • The kid/family-targeted movie genre has never been stronger: • From a “quantity” standpoint • And, from a “quality” standpoint • The kid/family home video movie market is also booming, driven by: • DVD format, more product, better distribution • And, in-home theater systems

3. Why Kids Love Going To The Movies? • They are special, an EVENT! • A community experience (w/family, friends) • The in-theater experience: • Popcorn, candy, slushy • Dark room, big screen, “surround sound” • Kids LOVE stories, love to be entertained • Kids usually have a say in what they see • They are an integral part of kid culture

4. Kids/Family Movie Trends: 2004 • 2004 was a record year for kids and family movies! • 32 kid and family-targeted (G or PG) films were released in 2004, up from 26 in 2002. • However, only 2 of those were “G” rated. the rest were “PG.” • Plus, over 30 “PG-13” rated movies were released, that were considered “family friendly.”

5. Kids/Family Movie Trends • G-rated movies are slowing becoming extinct (at least in the theater). • PG movies are the “new G” • And, PG-13 movies are the “new PG” • Many parents don’t think twice anymore about taking their 8 year olds and up to see certain PG-13 movies

6. The Decline of the G-rated Movie

7. The “New” Family Movie • PG-13 Movies, such as: • Pirates of the Caribbean • Bruce Almighty • Mean Girls • Hidalgo13 Going On 30 • Spiderman, X-Men (comic book based) …etc., are now considered “family movies”

8. 2004 Family-friendlier PG-13 Movies

9. So, What Do Kids Like??? • Comedy is still King! • CGI Animation • Action/Adventure • Fantasy • Drama/Romance (girls) • Familiar “Properties” • Harry Potter, Spiderman, Chronicles of Narnia

10. Kids and Movies KIDS LOVE MOVIES!!!