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VisitEngland Tourism Trends

VisitEngland Tourism Trends. Jane Darragh June 2014. Total tourism spending in England in 2013 was c.£83bn. Source: GBTS 2013, GBDVS 2013, IPS 2013. A challenging start and end to the year left domestic overnight trends down slightly on 2013. Trips (m). 2013 % change . Holiday. -2%.

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VisitEngland Tourism Trends

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  1. VisitEngland Tourism Trends Jane Darragh June 2014

  2. Total tourism spending in England in 2013 was c.£83bn Source: GBTS 2013, GBDVS 2013, IPS 2013

  3. A challenging start and end to the year left domestic overnight trends down slightly on 2013 Trips (m) 2013 % change Holiday -2% VFR -2% -5% Business Source: GBTS

  4. The burning question – what happens next??? Trips (m) Source: GBTS

  5. Consumer confidence has improved – but there’s still a long way to go... Source: VisitEngland Staycation Research

  6. Recession impacts seen in travel patterns - more trips taken by the most affluent while the least well-off take fewer trips than before... 2006 vs 2013 Trips (m) +29% +14% +6% -20% Source: GB Tourism Survey

  7. ...and “discretionary thrift” is a habit that’s likely to stay with us “This is habit forming, rather than just a blip. For younger people, a significant proportion of their life has been spent in this climate - it’s seen as weird to pay over the odds” Gavin Flynn, Senior VP, IHG

  8. UK residents have spent more on leisure in the last few years despite making cutbacks elsewhere – the “play society” Source: Office for National Statistics

  9. Increased volumes have been driven most by older age groups... 2006 vs 2013 Trips (m) +10% +31% -6% Source: GB Tourism Survey

  10. ...a trend that is likely to continue into the future as the population structure changes More younger people +11.2% +19.2% +10.5% -3.4% UK population change 2013-2020 +10% 65-79s 80+ Under 18s 50-64s 35-49s 18-34s +1.2% Fewer ‘squeezed middle’ More older people (NB – baby boomers are now retiring – a different mindsetthan previous generations!)

  11. ...though the current baby boom will also have an impact More younger people +11.2% +19.2% +10.5% -3.4% UK population change 2013-2020 +10% 65-79s 80+ Under 18s 50-64s 35-49s 18-34s +1.2% Fewer ‘squeezed middle’ More older people (NB – baby boomers are now retiring – a different mindsetthan previous generations!)

  12. ...piling pressure on the squeezed middle More younger people +11.2% +19.2% +10.5% -3.4% UK population change 2013-2020 +10% 65-79s 80+ Under 18s 50-64s 35-49s 18-34s +1.2% Fewer ‘squeezed middle’ More older people (NB – baby boomers are now retiring – a different mindsetthan previous generations!)

  13. At the same time, families aren’t what they were

  14. Holiday trips are getting shorter and shorter It means we can make most of a long weekend …and means we can have more short holidays rather than longer ones 3.65 “I am self-employed… I can’t be away for more than 5 days in case a job comes in.. If you’re not here to do it you wont be asked again” “It doesn’t feel right spending too much on holiday just now” 3.33 Source: GB Tourism Survey

  15. Last minute is now the norm Source: GBTS

  16. ...online booking has grown by over 100% in recent years... Source: GB Tourism Survey Source: GB Tourism Survey

  17. ..and we’re seeing a massive change in how people access the internet... According to Mediacom, around one in five of the UK population ONLY access the internet using a mobile device Source: Trajectory

  18. ...and in how they tell others about their holiday Social media activity after last domestic holiday Age Groups Source: VE Brand & Communications Tracker

  19. “FOMO” is on the rise and can work in our favour ...but it can make life overwhelming - how can we make things easier for people? Source: Trajectory

  20. www.visitengland.org/insight-statistics

  21. www.visitenglandtrends.com

  22. VisitEngland Tourism Trends Jane Darragh June 2014

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