1 / 35

Unlike competitors, TRIBOS® delivers: A globally tested, proven and respected brand

Why TRIBOS?. Unlike competitors, TRIBOS® delivers: A globally tested, proven and respected brand The only brand to successfully operate in the Superyacht and Aviation markets due to its technical superiority Protection for all the key surfaces of the vehicle

kara
Download Presentation

Unlike competitors, TRIBOS® delivers: A globally tested, proven and respected brand

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why TRIBOS? Unlike competitors, TRIBOS® delivers: • A globally tested, proven and respected brand • The only brand to successfully operate in the Superyacht and Aviation markets due to its technical superiority • Protection for all the key surfaces of the vehicle • Commercially competitive pricing leading to attractive profits • High value perception from customers when provided free of charge • Professional Application Training and support • Full sales and marketing support package

  2. Business Models There are 5 sales methods for TRIBOS with Toyota • Applications at factory or PDI center • Treatments sold at point of purchase on new cars • Free treatments used to help drive sales on selected models • Treatments sold at service interval • Treatments through independent centers

  3. Sales and application Application Methods • Application at PDI centres by Trained Toyota staff • Applications at PDI centres by TRIBOS technical staff • Applications at Dealership location by Dealership staff • Applications at Dealership location by TRIBOS • Applications at a dedicated TRIBOS centre

  4. Sales and application PDI application process • Option 1 - TRIBOS supply full training to Toyota Staff to perform applications in the PDI centres • TRIBOS will supply full training and senior trainer for an agreed time period to oversea launch • Option 2 - PDI application staff can be supplied by TRIBOS at an agreed cost per car • Full training collateral is available including video, training manual and full SOP • All cars are quality checked by senior management throughout the process

  5. Applications sold in dealerships process – For individual TRIBOS applications organized through PJ office

  6. Applications options TRIBOS can supply applicators to perform treatments at a cost of RM100 per car Figures are not adjusted for tax

  7. Rebate structure

  8. Toyota Roll out program Dealership network Support We see that Toyota have some 127 dealerships through out all the key Regions of Malaysia and UMW are the dominant force in this market. To be effective these dealers require both technical and sales training. We would suggest a staged program of dealership visits and training sessions to support the roll out starting with Klang Valley and building from there

  9. Toyota dedicated team • Operations and Sales manager • Account managers • Technical Trainer • Admin Support Levels (TBC) • Months 1-2 2 site visits per month • Months 3-12 1 site visit per month Total number of sites 127 Operations and sales manager Central Dealerships 39 2 Account managers 1 trainer demonstrators South Dealerships 18 1 Account managers 1 trainer demonstrators East Dealerships 23 1 Account managers 1 trainer demonstrators Eastern Malaysia Dealerships 37 1 Account managers 1 trainer demonstrators North Dealerships 10 1 Account managers 1 trainer demonstrators

  10. Sales training and support activity • Sales and service staff training • Sales training session held by our specialist sales support teams • Introduction to TRIBOS • Demonstrate and build confidence in our product • Product knowledge • Suggested sales process and pitch • Frequently asked customer questions

  11. Sales training and support activity TRIBOS® are able to offer sales training and support to help the roll out and integration of program. This includes the development of sales aids, sales processes and supporting documentation as well as training sessions with your key staff Dealer updates Sales sheets Sales Training manuals

  12. Technical Support • If you wish to self apply your dealers valet staff will need to be trained to deliver a faultless product every time • Train the trainer sessions held a key locations or individual dealerships • Product knowledge • Application procedures • Quality control • Certification • Warranty issues • Full application manuals and SOP’s • Online training materials & Training videos

  13. The options for distribution: • Centrally distributed by Toyota UMW • Distributed to Dealerships from TRIBOS warehouse • Distributed by TRIBOS applicators upon treatment

  14. Social Media Platforms

  15. Marketing support and activity TRIBOS® is investing in an aggressive marketing plan for the period 2012-13 with activity in the following areas: • Events and road shows • Advertising • Point of sale • Both own brand and co branded • E-marketing through CRM database • Both own brand and co branded • Online presence • Promotions • Social media campaign and presence • Videos • Both own brand and co branded

  16. Marketing support and activity TRIBOS® will be working with key marketing media partners to enhance brand awareness and build customer advocacy This campaign will be key to launching TRIBOS in to the Malaysian market place Our media partners at PROTO Malaysia are the publishers of motor Trader Bike Trader and Auto car and will be engaging in a program of promotion that touches all the key marketing areas of • Press advertising • PR • Events • Online http://www.protomalaysia.com.my/products/index.html

  17. A selection of our other clients

  18. TRIBOS & Infiniti Europe

  19. TRIBOS & Peugeot

  20. TRIBOS & TESLA

  21. TRIBOS & Mazda All marketing solutions are available With Mazda we have created a series of co branded materials to be used in their show room to help promote TRIBOS brand to their consumer, these include a brochure, internal sales communications, press releases, posters and signage, POS and a consumer video

  22. TRIBOS & Honda Rama 3 Alternatively as with Honda Rama 3 in Bangkok a full range of TRIBOS branded marketing collateral including Brochures signage POS and online marketing material is available

  23. The Story So Far • Initially developed for the marine market as a specialist paint protection product by Hielaman and The Dow Corning Corporation • Tested, trialed and used by major manufacturers and distributors • E.g. Nissan, Infiniti, Mazda, Peugeot, Tesla… • After treating several hundred Superyachts and Business Jets with a product that stands up to the harshest environments, we transitioned to the automotive market to deliver a product that actually works! • Now able to offer co-branded sales and support packages worldwide to OEM, Distributors, Dealership Chains or Car Treatment Centers.

  24. Feadship: “Our hull 678 treated with TRIBOS® made the yacht cleaning a light job even without mild soap - even exhaust marks!” Benetti: “Since we’ve tried it we never use anything else” Sunseeker: “We tested all leading products and TRIBOS® performed the best”

  25. TRIBOS Explained • TRIBOS is a liquid polymer coating that forms an incredibly durable protective skin over the protected surface • Because of the unique chemical compound the coating cures to form an extremely thin (0.5 microns) transparent layer that is not only durable but flexible too • The polymer chemically bonds to the surface keeping it in place for longer • There are hundreds of polishes, wax’s and other protective coatings on the market, none of them offer the durability that TRIBOS can, wax’s simply wash off and other products can damage surfaces long term • When cured the TRIBOS polymer creates an extremely smooth surface that increases gloss and improves depth of colour

  26. Paint: • Protects paint surfaces from degradation • Improves gloss even on new paint surfaces • Makes surfaces easier to clean returning to a better than new shine with a simple wash down • Empirically proven performance from Industry leading partners with market leading technology and chemistry • Quality controlled detailed application procedures • Surface correction and rejuvenation option prior to protection, means market open to used assets • Only treatment to successfully operate in the toughest marine environments of salt water and high UV • Backed by a real warranty

  27. Glass • Most durable windscreen and window protection available • Protection against pitting and glass degeneration • Professionally applied hydrophobic barrier provides:- • All round improved visibility • Quicker de-icing and easier cleaning • Improved safety • Low maintenance • Improved wiper blade life

  28. Alloy • A diamond hard ceramic coating • Specifically designed to resist • Brake dust • Oil • Tar • all general road contaminants • Makes cleaning so easy the • dirt just falls off with a light washdown

  29. Fabric • A high performance hydrophobic barrier for interior vehicle fabrics • Engineered to resist most liquids and stains • Gives you extra time to clean of spills and dirt

  30. We know that you will be impressed by the products We have absolute confidence that TRIBOS can help increase sales volumes when used as a customer incentive And Will produce profits when sold to new car owners or at service periods Thank you for your time

More Related