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Online Nutrition and Fitness Tracking Websites

Online Nutrition and Fitness Tracking Websites. Alicia Romano Web Strategies for Health Communication Tuesday, July 21, 2009. SparkPeople.com: To spark millions of people to achieve their goals and lead healthier lives . . SparkPeople.com web strategy. Website

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Online Nutrition and Fitness Tracking Websites

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  1. Online Nutrition and Fitness Tracking Websites Alicia Romano Web Strategies for Health Communication Tuesday, July 21, 2009

  2. SparkPeople.com: To spark millions of people to achieve their goals and lead healthier lives.

  3. SparkPeople.comweb strategy • Website • Mobile Application (iPhone application) • Facebook and Twitter • Weekly Newsletter (email) • Message Boards/Discussion Forum • Blog- DailySpark.com (internal); several external • Community (Spark Teams, Spark America) • Cooking/Fitness Demo Videos (on site) • YouTube • Fitness DVDs • SparkMail (email within SparkPeople website) • Related Websites: BabySpark.com, DailySpark.com, SparkTeen.com, Sparkrecipes.com • Feedback used for innovation/new features (polls, questionnaires) *primary

  4. SparkPeople.comswot analysis

  5. FIT DAY: Giving people tools that will help them live a healthy and fit life.

  6. FIT DAYwww.fitday.com • Website • Free FIT DAY application (nutrition and fitness calculator) • Fee-based membership site • PC application- very large base • Advertisement purchasing and ad placement of site (i.e. Google) • Launching professional version by end of year (for clinicians)

  7. FIT DAYSWOT Analysis

  8. Weight Watcherswww.weightwatchers.com

  9. Weight Watchers Web Presencewww.weightwatchers.com • Website • Newsletter (email) • Mobile Application • Facebook • Twitter • Discussion forum- segmented and monitored in detail • Site modified and updated over time • Online and TV advertisements • Recipe resource, online videos/demos • Carefully chosen success stories • Track points online • Feedback: focus groups, personas, usability testing, subscribers are tracked, satisfaction surveys, track competition

  10. Weight Watchersswot analysis

  11. WEB PRESENCE COMPARISON

  12. SparkPeoplerecommendations • Put Facebook and Twitter links on websites • Join Linked In • Continue to structure discussion forums • Continue to send WeeklySpark emails (encouragement and tips) • Pursue print platforms (book @ end of December, magazine?) • Enhance Mobile applications • Continue to gather feedback and regularly enhance website • Create roadmap for web strategy (backup)

  13. FIT DAYrecommendations • Blog- internal • Facebook and Twitter (maybe LinkedIn) • Mobile Application • More efficient feedback system • Continue to enhance site constantly • Discussion forum/some kind of user support group

  14. Weight Watchersrecommendations • Improve Twitter site usage • YouTube- broadcast demo videos • Allow for online trials (free week of use) • Continue Facebook, internal Blogging • Continue structured segmented discussion forums • Continue efficient feedback system for web enhancements

  15. Thank You!

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