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The EU Training Programme for Turkish Chamber Executives CE-marking and SME’s Added value services

Learn about the importance of CE marking for SMEs, the impact on market entry, and the role of standards and conformity assessment modules. Discover valuable insights and tips for navigating the CE marking process.

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The EU Training Programme for Turkish Chamber Executives CE-marking and SME’s Added value services

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  1. The EU Training Programmefor Turkish Chamber ExecutivesCE-marking and SME’sAdded value services Mr Henk de Pauw, Eurochambres expert henk.depauw@certif.be Ankara, 18 June 2009 Istanbul, 19 June 2009

  2. Reasons for CE-marking • Not much of a choice: compulsory • The bigger the brand: the smaller the CE-marking • Well-known brands do not need (CE)marking, but rely on their brand name to instill confidence • Conclusion: When entering a new market as an unknown, use the CE key

  3. Reasons for CE-marking • Existing exporters benefit most: they are already using CE • For local producers, CE is new, therefore they will incure expenses • Conclusion: Incentive for exporting: why stick to the local market?

  4. Reasons for CE-marking • CE-marking is the carrot, product liability the stick. • Manufacturer has a wide range of liberties, but is ultimately responsible for his product • With compulsory standards: the manufacturer knew when he was in compliance. Now more difficult. • SME’s do not have a legal departement. • Could be ordered to withdraw his product.

  5. Standards are voluntary (or are they?) • Standards benefit mass production (made in China) • Not always available for niche or unique or tailored products. • Facilitate entry in the market (presumption of conformity) • Standards are imposed by the client and/or consumer

  6. When to adopt CE • Rhetorical question. • Early adopters: hare and turtle. • First adopters are big exporting firms. • Usually little choice for SME’s: driven by big clients. • Learn early, adopt late

  7. How: quality vs CE • There is no real freedom of choice in the conformity assessment methods (modules): the way you produce and which quality system you run, will determine the module of choice. • Conclusion: use CE-marking to develop your quality system.

  8. How: quality vs CE • Don’t let the tail wag the dog • CE doesn’t need quality, but it helps

  9. Notified bodies are mandatory. Or are they? • It’s a free market: shop around! • Currently only limited number of NB’s in Turkey (TSE, Türk Lloydu, TCMB + EU) • Cheapest is not always best • Easy and cheap notified bodies do not provide added value. • Tough notified bodies are expensive, in the invoice and the work involved • Conclusion: Chose the notified body that gives confidence to the client

  10. Notified bodies are mandatory. Or are they? • BEST study • Range of products (washing machines, TV, Mobile elevated work platforms, toys, also non-harmonised) • 2 small member states (BE and DK), 2 large (FR and DE)

  11. Minimum, average and maximum cost of conformity assessment for metal working machines

  12. CA-services by CCI’s • Simple advice: you ask, we deliver. • Standards search. • Awareness raising activities

  13. There are no stupid questions… • Q: Where can I buy the CE-sticker ? • A: Don’t answer questions: solve problems.

  14. One fool can ask more questions… • Q: We produce PLC controllers for hydraulic bench presses. Does the earthing wire have to be coloured yellow/green? • A: Don’t try to know everything, know everyone who knows something.

  15. Standards search • Get the english/french translation of their product description • Start with the basic A-standard, fill in the blanks • Use both a word search or a directory search (ICS-codes, or by directive) • Become a member of your national standards body

  16. I am but a simple CCI. What can I do… • The SME knows his product better than anyone else. • SME’s hate administration, but can talk hours about the technical bits. • EICs can talk hours about administration, but have no technical background.

  17. I am but a simple CCI. What can I do… • Scope of the directive • The manual • The declaration of conformity • Hazard analysis • Conformity Assessment Modules • Technical Construction File • The labeling

  18. Thank you… Please feel free to contact us eurochambres@eurochambres.eu Added value services Withthesupport of the European Commission www.eurochambres.eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • BelgiumTel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: eurochambres@eurochambres.eu

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