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Event Proposal 2014

Event Proposal 2014. About B.O.B Fest:

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Event Proposal 2014

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  1. Event Proposal 2014

  2. About B.O.B Fest: B.O.B Fest is the rebrand of a creative, lifestyle events company (formally CoolUrBox) that was established in October 2011 with the primary objective of organizing events for the young and outgoing community. The idea was to take the party experience out of the club and into a more chilled, relaxed and social environment, where we could market products and services that target this market or have the potential to service this market. Having already hosted many successful events B.O.B Fest is aimed at individuals with disposable income respectively. The idea, brand and concept have already created a huge, loyal and religious turn out between 1000 – 5000 people per event. (Venue dependent) The events are run by Nathan Mayor and 5FM DJ’s Euphonik and DJ Warras whom all bring in their combined experience, expertise, fine tuning and quality of events together, showing continued growth and huge promise. 2014 will see further growth of B.O.B Fest and high possibly on the expansion into other provinces and cities. With the help of event partners and sponsors B.O.B Fest would also take local talent up a notch. South Africa has a huge cache of talent, much of which is as yet untapped. Events such as B.O.B Fest give corporates an opportunity to expose such talents. www.bobfestsa.co.za Feat. Euphonik, Mi Casa & Black Coffee Feat. International DJ / Producer Rulf Gum Feat. Fresh, Euphonik & Roger Goode & more

  3. The Consumer: The targeted consumer is in the range of 18 and 30 years old, is very trendy, sociable, loves music and meeting people. The prior parties hosted by CoolUrBox (now B.O.B Fest) have proven to deliver exactly what the youth are looking for and thus CoolUrBox has grown their customer base by over 200% - from 600 to 2000 people minimum and still with great opportunity for more growth. This segment of the market is the most sought after by the big brands such as Miller, Jameson, Nike, Redds, Markhams, Sports Scene, and Converse. All these brands have the same target market that they are focusing on and trying to win over. B.O.B Fest will cater to our usual mixed black (35%), white (25%), coloured (30%), Indian (10%) crowd, which is 18- 28 year old party goers, in an LSM 7-10 (45% Male & 55% Female) The majority of the attendees live in the greater Johannesburg area. Most attendees are in varsity or already in the working environment and have a good disposable income.

  4. The Pitch. • The marketing of services are uniquely different to the marketing of products, therefore an extensive pre and post, online and offline marketing campaign has been put into place by the B.O.B Fest marketing team. The campaign consists of broadcast, print and social media marketing. The campaign includes: • Street pole adverts • -Targeted Areas • Flyers • -Shopping malls • -Educational institutions • -Robots (Influentialintersections.) • Mobile billboards • -Targeted areas • University marketing campaigns • -Campus radio adds • -Campus activations • -Campus posters • -Student reps • Social media marketing • -Facebook • -Twitter • -Instagram • -YouTube • -Website • Bulk SMS & Email • -Constantly growing database • Broadcast • -Possible airtime alongside media sponsors • -Possible mentions on host shows.

  5. Proposed event layout:

  6. Benefits: • Most Johannesburg based blogs, newspapers and weekly magazines are invited to cover the event. Dedicated photographers and videographers will provide photos and video to be uploaded to all social media websites within five working days post the event. Event sponsors/partners logos will be embedded onto the photos, videos and selected other promotional items. • The benefits for potential sponsors/partners include but are not limited to: • - Event naming rights (Title Sponsor) • - Potential of engaging around 3000 + people per event, per venue from entry, and inside the event. • - Weekly publicity (Pre/Post marketing) • - Online promotion on all social networks reaching people of a combined database. • Twitter: 450 000 + people. • Facebook 420 000 + people. • - Branding in Bulk SMS and Emails • - Logo on event pictures & video • - Webpage branding. • - Inclusion in campus activations. • - Branding at the venues. • - Inclusion of selected DJs/artists to promote the brand. • - Promotional material to be handed out at each event. • - Possible Inclusion on Radio/TV adds. • Other branding and promotional opportunities/ideas may be discussed with us prior to the event. Being large open air venues there is ample space for branding and doing product installations, creating fun activities around the brand. Because we know that each brand likes or has its own marketing values B.O.B Fest would like to agree on the most effective ways to engage the consumers with the brand. For example the first 100 ticket buyers could receive a ‘party pack’ this could include various exciting products from the event partners, products that best represent their brand in a fun way (this could be very creative) Our themes are always driven by ‘newness’ the latest and most popular trends. • With the most amazing entertainment, from live performances and DJs, 2014 promises to be a huge success for B.O.B Fest, its patrons and all event sponsors and partners.

  7. Conclusion B.O.B Fest is a company with steady growth, with an already established brand and n asset of leverage being able to attract enormous groups of mobile youth. We propose that possible sponsors/event partners contribute however possible to growing and continuing this exciting event, we ask that possible sponsors/event partners advise of other ways that may not have been mentioned in getting involved in B.O.B Fest and its events. Your positive response is awaited in anticipation. For more info kindly contact: Nathan Maier. Cell: 084 371 5603 Email: info@themayor.dj Themba Nkosi. Cell: 082 799 6978 Email: euphonik@euphonik.dj Warrick Stock. Cell: 073 735 4960 Email: warras@icloud.com Click to view past events:

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