1 / 46

How to Use Social Media to Advance Palliative Care

How to Use Social Media to Advance Palliative Care. Christian Sinclair, MD, FAAHPM Kansas City Hospice & Palliative Care Hosted by: Center to Advance Palliative Care July 21, 2010 1:30 - 2:30 PM EST. Disclaimer. Founding partner in KLX Media, LLC

kasen
Download Presentation

How to Use Social Media to Advance Palliative Care

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Use Social Media to Advance Palliative Care Christian Sinclair, MD, FAAHPM Kansas City Hospice & Palliative Care Hosted by: Center to Advance Palliative Care July 21, 2010 1:30 - 2:30 PM EST

  2. Disclaimer • Founding partner in KLX Media, LLC • Social media consulting for health care and other businesses

  3. Learning Objectives • Understand the definitions and potential impact of social media and social networking on the palliative care field • Develop a comfort level with social media and reduce risk • Ensure HIPAA compliance • Employ two social media platforms to advance palliative care knowledge among professionals and the public

  4. Presentation Outline • Presentation (30 min) • Define Social Media & Networking • 30,000 foot view • Examples of Social Media/Networking in HPM • KU Kids Healing Place • Pallimed • Opioid recall • National Health Care Decisions Day • Reducing Risk of Online Activities • Employer (Brand) • Personal • Clinical (HIPAA & Malpractice) • Live Q&A Period (30 min)

  5. What is Social Media? Internet-based tools for sharing and discussing information Slide 6

  6. Metcalfe’s Law Value of a network is proportional to the square of the number of connected users of the system (n2) Fax machines Source: Wikipedia

  7. Relative Volume of Information Time Slide 8

  8. Opportunities Start a conversation Interact with your peers Educate the public Filtered search engine Immediate feedback Speak directly to your target audience Get ahead of the competition Build your brand online

  9. Risks HIPAA violation End a conversation Make someone mad Give out false information Wasted time and effort Risk your own privacy Identity theft Actual theft

  10. Case Examples • KU Kids Healing Place • Pallimed • Palliative Medicine related blogs • Morphine concentrated liquid and the FDA • Twitter & AAHPM medical conference • Tweetchat #HPM

  11. Pallimed

  12. Pallimed

  13. Site Visits Subscribers Slide 15

  14. Read Blogs(updated quarterly on Pallimed) Slide 16

  15. Slide 17

  16. Slide 18

  17. Slide 19

  18. Ways to Use Twitter Finding new like minded contacts Getting info out to self-identified fans Take notes at a conference Find breaking news Get feedback Help other people Have open forum brainstorming Slide 20

  19. First mention on Twitter Slide 21

  20. Re-tweeted in one hour Slide 22

  21. Re-tweeted again in few minutes Slide 23

  22. …and on Facebook Slide 24

  23. FDA Morphine Recall Slide 25

  24. 2010 Annual Assembly Tweets # of Tweets per User The Long Tail Effect Slide 26

  25. Medical Conference Comparison Slide 28

  26. National Health Care Decisions Day Slide 29

  27. National Health Care Decisions Day Slide 30

  28. #havethetalk “Decisions day” Orgs likely to support Slide 31

  29. 385 Users 46 Users Slide 32

  30. Slide 33

  31. Risks HIPAA violation End a conversation Make someone mad Give out false information Wasted time and effort Risk your own privacy Identity theft Actual theft Risk if you don’t participate Slide 34

  32. Mitigating Risk • What do you trust your employees with? • Do you have a telephone policy? • Educating staff • Disclaimer / Not representing my employer • Organizational secrets • HIPAA online vs. offline • Privacy issues of staff in social media • No personal advice – General education is OK! • Shutting down social media - IMPOSSIBLE Slide 35

  33. Implementing Social Media • Begin only what you can reasonably update • Dead accounts drag your personal/org brand • Find social media champions • Make them ambassadors • Talk with management and legal • Repurpose already made content • Respond to current events Slide 36

  34. Social Media Tools to Know • 1st Tier – Be familiar • Facebook • YouTube • Twitter • Wikipedia • Blogs • 2nd Tier – Read about it • LinkedIn • Slideshare • Yelp • Foursquare • Delicious • Digg • Yammer • Flickr • Ustream Slide 37

  35. Summary • Social media and networking is all around • Use tools to understand usefulness • Conversations are happening • How are you involved? • Security and privacy risks can be mitigated • This is just the beginning Slide 38

  36. Acknowledgements Drew Rosielle, MD • For allowing me to join Pallimed Eric Widera, MD • For the use of some slides from his social media Ed Bennett and Lee Aase • For great social media in health care content Diane Meier, MD • For showing even busy people can do social media Slide 39

  37. Christian Sinclair, MD, FAAHPM • Email • ctsinclair@gmail.com • Blog • Pallimed (iPhone app) • Twitter • @ctsinclair • @Pallimed • Facebook • Personal • Pallimed • LinkedIn: • csinclair • Delicious • ctsinclair • Slideshare • ctsinclair • Wikipedia • ctsinclair • Digg • ctsinclair • Foursquare • ctsinclair • Yelp • csinclair Let’s get connected! Slide 40

  38. Twitter Homework – Part One Get a Twitter account (or reactivate a dormant one) Follow and say hello to: • @ctsinclair • @DianeEMeier • @CAPCpalliative • @Pallimed • @GeriPalBlog • @Doclake • @suzanakm • @ewidera • @abbrody • @equijada Use the hashtag #hpm to identify hospice and palliative medicine related material Slide 41

  39. Twitter Homework – Part 2 • Tonight at 9P Eastern • Go to Tweetchat.com • Enter room #hpm • Hospice and Palliative Medicine • If you have a Twitter account • Login and chat along • If you don’t have a Twitter account • Read along and see if you don’t have something to say eventually. Slide 42

  40. Additional Resources • Ed Bennett (Univ Md)- http://ebennett.org/ • Lee Aase (Mayo)– SMUG (35 SocMed Thesis) • Mashable – General Social Media Interest Slide 43

  41. Highly-Recommended Reading Gladwell: The Tipping Point: How little things can make a big difference Christakis and Fowler: Connected: The surprising power of our social networks Shirky: Here Comes Everybody: The power of organizing with organizations Slide 44

  42. Question & Answer Period Thank you for joining us today! ABOUT CAPC The Center to Advance Palliative Care (CAPC) provides health care professionals with the tools, training and technical assistance necessary to start and sustain successful palliative care programs in hospitals and other health care settings. Located at Mount Sinai School of Medicine, CAPC is a national organization dedicated to increasing the availability of quality palliative care services for people facing serious, complex illness. Slide 45

  43. Continue the Discussion on CAPCconnectTM Forum! At the conclusion of this audio conference, we welcome you to continue the discussion with your peers and faculty on CAPCconnectTM Forum! Post your message and comments in the “Internal and External Marketing” discussion topic! Slide 46

More Related