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product focus. 5/27/14 – 6/6/14. Introduction. Our Product Focus for the next two weeks is CompTIA.
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product focus 5/27/14 – 6/6/14
Introduction Our Product Focus for the next two weeks is CompTIA. CompTIA is most well known for serving as the backbone of our Consumer Program with fundamental certifications such as A+ and Network+ initiating our students into the world of IT. However, their variety of course offerings extend to include other audiences as well. CompTIA is the world’s leading provider of vendor-neutral certifications. Those certifications are available in an array of different categories ranging from PC Hardware and Software (A+) to Mobility (Mobility+) to Security (Security+). Notes and Numbers: • CompTIA was created in 1982 and was originally called the Association of Better Computer Dealers (ABCD) • Number of A+ Certified Professionals: 980,000 • Number of Network+ Certified Professionals: 387,000 • Number of Security+ Certified Professionals: 284,000
Product Focus Notes Social Media • The goal of our social interaction is to strengthen our brand in the minds of our customers • Our social media posts are meant to be informative for our customers and not typically sales driven, though a small percentage will direct back to our websites to display standard course offerings • Typical social posts will link to blog articles, informational white papers, or free-to-attend events such as our weekly webinar series • Look for a new post each day for the next two weeks to push our CompTIA focus.
Target Audience Though typically thought of as Consumer focused product line, the recent offerings from CompTIA, such as Mobility +, Mobile App Security, and Cloud Essentials steer toward a more experienced IT Professional. These recent offerings also show that CompTIA is capable of responding to the quickly changing face of IT. That being said, certifications such as A+ and Network+ are still going to draw the Consumer crowd first. However, there are plenty of corporate IT departments who would like their IT Support Technicians to earn their A+ certification. The audience for CompTIA is more dictated by the individual course, but in most cases will certainly lean towards the newer IT employee looking to master his/her IT fundamentals.
Supporting events Public Webinar: Next Level Webinar Series • Title: CompTIA Mobility and Cloud Certifications • Date and Time: 6/5, 12:00 – 12:45 EST • Link: https://www1.gotomeeting.com/register/321498408 Internal Training • Due to this Friday being the last sales day of the month we plan to have a recording available for a sales session called CompTIA Sales Readiness Pt. 2. Recording links and resources will be sent out when available.
Supporting documents Apart from providing daily social updates, numerous blog articles to link to, and an external email to send to clients, we have also provided you with a variety of supporting documents to use throughout the two week product focus and beyond. The supporting documents for our CompTIA Product Focus include such things as two CompTIA studies – one on mobility and the other on cloud services, multiple sell sheets and benefit sheets for each of the CompTIA certifications, and a document covering information on Continuing Education Units. The documents are detailed within this presentation.
internal documents CompTIA Mobility in the Enterprise Study • Includes: • Market Overview • Workforce Needs and Device Provisioning • Mobility Drivers and Strategies • Challenges in Building Mobility Solutions • Great study that highlights many of the concerns that our customers have today concerning mobility. It includes information culled from over 500 IT and business executives involved in setting or executing mobility policies.
internal documents CompTIA Trends in Cloud Computing Study • Includes: • Market Overview • Channel Business Model Analysis • Channel Relationships: Vendors, Customers, and Distributors • End User Business Model Analysis • End User Cloud Migration Issues • Cloud Challenges and Opportunities • A study that highlights many of the concerns that our customers have today concerning cloud services. It includes information culled from over 500 IT and business executives involved in IT decision making.
External documents CompTIA A+ Benefit Sheet • Official sheet from CompTIA targeted towards corporate decision makers • This sheet answers the question “Why should I invest in my people to get them A+ certified?” • Includes: • How including A+ certification as a requirement for a job gets you better candidates • A note on how A+ certified employees are more productive • A note on how certified professionals are more loyal • A note how certified professionals have better communication and PM skills
External documents CompTIA A+ Sell Sheet • Includes • A+ Course Titles / Days of Training / Pricing • Different A+ Options • Course Outlines • Course Overview • Section on “Why CompTIA A+” • List of Relevant Jobs for certification
External documents Additional CompTIA Benefit Sheets – 11 Total
External documents Additional CompTIA Sell Sheets – 11 Total
External documents CompTIA CEUs Information Sheet • Includes: • Explanation of the CompTIA Continuing Education Program • Details of how many CEUs are necessary for Renewal • Embedded download links for more information
External documents Customer Facing E-Mail • Includes: • Links to local CompTIA resources on your respective websites • Registration link to the CompTIA webinar • This email is designed to follow up with clients who request information or follow up after reading one of our CompTIA related blog articles or LinkedIn posts
Questions? Please contact your local Marketing Team with any questions pertaining to any of our Product Focus content We also encourage feedback on our Product Focus materials – if there are certain types of content you would like to see more of please communicate that to your local Marketing Team as well.
