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Japan Goes Bananas For a New Diet. What’s Going on?. The “Morning Banana Diet” has swept the nation. . Facts and Figures. Demand has driven Dole Japan to increase banana imports by upwards of 25%. Banana prices have risen by 20% in Japan due to shortages.
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What’s Going on? • The “Morning Banana Diet” has swept the nation.
Facts and Figures • Demand has driven Dole Japan to increase banana imports by upwards of 25%. • Banana prices have risen by 20% in Japan due to shortages. • 70% - 80% increase in weekly banana sales.
What are the determinants? • Trend/popularity • Media
Predicted Outcomes Demand will decrease = banana surplus
Bibliography Toyama, Michiko. "Japan Goes Bananas For a New Diet." Time. 17 Oct. 2008.CNN.18 Oct. 2008 <http://www.time.com/time/world/article/0,8599,1850454,00.html?imw=y>.