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Presentation by: Jenna Akasaki, Jason Lees, Genesis Leong, Krista Ongman and Ryan Yamamoto

Presentation by: Jenna Akasaki, Jason Lees, Genesis Leong, Krista Ongman and Ryan Yamamoto. Overview. Strengths and Opportunities Key Values Key Gaps Key Themes Recommendations. Strengths. Strengths Open Internal Communication Competitive Nature Global Affiliations. Opportunities.

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Presentation by: Jenna Akasaki, Jason Lees, Genesis Leong, Krista Ongman and Ryan Yamamoto

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  1. Presentation by: Jenna Akasaki, Jason Lees, Genesis Leong, Krista Ongman and Ryan Yamamoto

  2. Overview • Strengths and Opportunities • Key Values • Key Gaps • Key Themes • Recommendations

  3. Strengths • Strengths • Open Internal Communication • Competitive Nature • Global Affiliations

  4. Opportunities • Opportunities for Growth • Integrate Hawaii Culture • More Office Space • Improvement in Customer Service

  5. Key Values • Strong Work Ethic • Formality • Emphasis on Individual Achievement

  6. Key Gaps • Face-to-face Client Interaction • Fun Work Environment • “A-typical not A Typical Company”

  7. Key Themes • “Work Hard, Play Hard” • “No Limits Philosophy” • “Go Get ‘em Attitude”

  8. Recommendations • Strengthening Best Practices • Accustomize them with local culture’s values, beliefs, and norms in an effort to hire and retain local employees • Train sales team Asia-specific methods to assist with dealing with foreign businesses in Asia • Separate sales team from the rest of the office

  9. Recommendations • Improving Gaps Between Values and Behavior • Meet clients in person • Make work environment more fun • Ping-pong, game consoles, etc. (ie Google) • Make corporate culture more unique • More office flair, encourage diverse dress code, etc. …Or just leave these things out of their brochures and website

  10. Recommendations • Cultural Training Program • Encourage CDM Media to join the Chamber of Commerce of Hawaii, AMA, and/or Ad 2 Hawaii and attend social/networking “after hours” events to familiarize itself with other local business people • Introduce CDM Media to Hawaii’s unique culture and history by attending tours at Iolani Palace & PCC • Dine-out at local restaurants such as Ryan’s, Sansei, Alan Wong’s, The Pineapple Room, and Sam Choy’s to learn local foods, language, and practice communication styles with a largely local staff

  11. Recommendations • Cultural Training Program • Attend UH Sports events, local musical performances, “Art-After-Dark”, and “First Fridays” • Volunteer in the local community through community service projects and non-profit organizations • Host bbq’s, events, parties with intentions of inviting local business people and their families

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