CTFA Membership Survey Results

1. CTFA Membership Survey Results Summer 2005

2. Objectives • Training • To utilize survey feedback to increase training attendance and quality of trainings • Membership Services • To increase memberships through new member benefit offerings • To build membership involvement • To increase usage of Web site as educational tool • To increase usage and reading of quarterly newsletter • Surveys completed: 33

3. Trainings Questions concerning trainings

4. How many trainings did you attend last year?

5. Did you attend the annual conference in 2004?

6. I feel that attending trainings is a high priority.

7. I utilize what I learned at the quarterly trainings in my job.

8. The location of the quarterly trainings are convenient.

9. The time of the quarterly trainings are convenient.

10. The cost of the quarterly trainings is reasonable.

11. Interest in Training Topic Area Average scores of topic area using the Scale 1-Strongly Not Interested to 5-Strongly Interested

12. Interest in topic area: Write-ins • Social norming • International smoke free policy • Fundraising and development • Women’s health (Breast cancer and secondhand smoke) • Pre-natal, infancy and childhood dangers from secondhand smoke • Policy regarding cessation and health care systems • What other state are doing that we could learn from-innovative programming • Tobacco industry influence in AZ • New tobacco products

13. Membership Benefits Questions regarding member benefits, both individual and organizational

14. My membership is a contribution to me personally.

15. My membership is a contribution to me professionally.

16. Importance of Membership Benefits Average scores of benefits using the Scale 1-Not Important to 5-Extremely Important

17. Are there other benefits that are not currently offered you would like to see included in the membership? • List-serves for tobacco control information (maybe we can automatically sign people up to some) • Journal subscriptions (online) • Job listings • Membership pin • Higher quality newsletter; more substance • Really thought it was important to have the “Meet you Legislator” day. Can we join in with AHS, ALA and ACS to do this or tie into their day?

18. Do you actively encourage others to become a member?

19. Is the cost of membership an inhibitor to becoming a member?

20. How long have you been a member of CTFA?

21. Have you been a continuous member of CTFA during your tenure?

22. Has your membership participation varied per year?

23. Membership Involvement Questions concerning active participation

24. Do you feel you are an important part of the organization?

25. Are you involved in a subcommittee?

26. If yes, Have you actively participated in a project?

27. If no, What would encourage you to join a subcommittee?

28. If no, What would encourage you to join a subcommittee? • Knowing what’s available • Boss approval • Appropriate skills

29. Web site Opinions of Web site content and usefulness (old Web site)

30. How often do you visit the CTFA Web site a month?

31. I feel that the CTFA Web site is a useful resource.

32. What service would you like to see on the website? Average scores using the Scale 1-Strongly Disagree to 5-Strongly Agree

33. Newsletter Questions concerning Newsletter

34. Do you read the newsletter?

35. What topics would you like to see featured in the newsletter? • Information on the 2006 proposition • Legislative/voter initiative updates • Analysis of big media event on prevention • Secondhand smoke policy updates • Updates on state news • General tobacco control info • School based tobacco prevention activities • News about anti-tobacco organizations • Advocacy

36. What topics would you like to see featured in the newsletter? (cont.) • Funding opportunities • Success stories • Member of the month • In-depth description of an advocacy effort, such as a hospital going smoke free • Reprints of articles from media on smoking that are thought provoking • Youth/young adult issues and smoking • Tobacco industry activities in AZ; who are the tobacco lobbyists

37. How would you prefer to receive the newsletter?

38. How often would you like the newsletter to be distributed?

39. Demographics Of membership

40. Gender

41. Age

42. Ethnicity

43. Occupation

44. CTFA Membership Type

45. Future training topics Fundraising and development Healthcare systems and cessation Other state programs Social norming Membership Member benefits: List-serves for tobacco control Journal subscription Feel important Value membership both personally and professionally Value trainings and networking Not concerned with discounts at events, membership costs, training costs Lack of participation in sub-committees Lack of time Boss approval Appropriate skills Website Not as useful as can be More substance and tools Job listings Newsletter Monthly More substance; news; tools Summary of Findings

46. Recommendations • Diversify training topics • Diversify membership – Hispanic, Native American, African American Organizations/Individuals • More substantial member benefits • Online journal subscription or list-serve subscription • Create presentation to recruit organizational memberships • Create new marketing brochure, focus on benefits and value • Communicate importance of sub-committees to membership and their supervisors • Instead of concentrating on minimal time commitment, focus on how participating is integral to CTFA continuing to operate and reach higher goals • Spotlight committees and actions in every newsletter • With re-designed Web site, include tobacco control news, job listings, abstracts, white papers, etc. • Announce revamped Web site through newsletter and list-serve • Newsletter needs more substance as well • Tobacco control news, articles, studies, spotlight members, editorials from membership, case studies of other states