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Terms of reference for the agora strategy processThe strategy concept has to …… have a clear profile and message… be based on agora SWOT analysis & updated B21 objectives and key areas… take in account and make use of - existing approaches promoting sustainable tourism (BSR, EU, worldwide) - the Baltic 21 Common Vision of a Baltic Sea Eco-Region - the close connection of the Baltic 21 to the CBSS… be kept short, simple and easy to communicate… focus on aspects of strategic importance… give concrete and feasible recommendation… include a communication strategy and an evaluation routine… involve practitioners…