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Web Redesign

Web Redesign. Research Summary. Goals. Qualitative and quantitative data regarding the current CSU, Chico Web site Qualitative and quantitative data regarding the users of the CSU, Chico Web site Qualitative and quantitative data regarding other university Web sites .

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Web Redesign

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  1. Web Redesign Research Summary

  2. Goals • Qualitative and quantitative data regarding the current CSU, Chico Web site • Qualitative and quantitative data regarding the users of the CSU, Chico Web site • Qualitative and quantitative data regarding other university Web sites To provide qualitative and quantitative data regarding the CSU, Chico Web site, it's users, as well as other university Web sites, so that the team may make the most informed decisions possible with regard to the functionality, structure and design of the new CSU, Chico home page. Specifically, this research will provide:

  3. Methodologies • Browser Statistics   • Google Analytics • Crazy Egg • Search Statistics • User Surveys • Best Practices Analysis  

  4. Results

  5. Browser Statistics

  6. Pageviews – All Pages Only includes pages from the www subdomain

  7. Pageviews – Top Level Pages

  8. Visitor Locations • 96% from US • 88% From CA • Northern CA (70%) • Bay Area (13%) • Southern CA (8%) • Sacramento Area (3%) • Central Valley (2%) • Other (2%) • 79% of visits from off campus IP addresses

  9. Search Terms (Internal)

  10. Heatmaps – Home Page

  11. Heatmaps – Landing Pages Colleges & Departments Degrees & Majors Life in Chico

  12. Heatmaps – Landing Pages Current Students Faculty & Staff Campus Resources

  13. User Survey

  14. User Survey • Survey sent to 17,000 • Total Responses: 1253

  15. Responses by Age Group

  16. Responses by Audience Preferred Methods of Finding Information Media Wanted on Home Page

  17. User Survey Responses • 90% of users feel that site content is relevant • 88% of users feel that site content is timely • 88% of users feel that site content is easy to understand

  18. What do you like most about the web site?

  19. What do you like least about the web site?

  20. What did you not see that you would have liked to?

  21. Likes and Dislikes – by Audience

  22. Best Practices Review

  23. Saxion Universities of Applied Sciences Rice University Denver Seminary Indiana University - Purdue University Indianapolis Cornell College Imperial College London Loyola Marymount University Ball State University Carnegie Mellon University Notre Dame University Portland State University Biola University University of Tennessee - Knoxville Rocky Mt. College of Art+Design North Carolina State University University of St. Thomas Our Lady of Holy Cross College Skidmore College Stanford University University of Florida University of Michigan Yale University Cornell University University of Washington Duke University University of Texas at Austin Princeton University University of Illinois at Urbana-Champaign University of Wisconsin - Madison New York University Ohio State University Boston University University of Colorado at Boulder Florida State University Brown University University of Arizona Utah State University Syracuse University University Sites Analyzed 2006 2007 2008 • Drew University • Emory University • Holy Names University • University of North Alabama • Ohio State University • Pittsburg State University • University of Rochester • Lynn University • Colorado School of Mines • UC Riverside • William & Mary College • Case Western Reserve University • Vermont Law School • Champlain College • Asheville School

  24. Methodologies • Home page analysis • http://futureendeavour.blogspot.com/ • Professional Relationships • HiEdWebDev Conference (2006, 2007, 2008) • UWebD ListServ • Twitter • Blogs • www.edustyle.net • www.educheckup.com • http://www.bloghighed.org/

  25. Home Page Content

  26. Home Page Navigation • Hierarchical navigation structures are the norm • Typically arranged by • Topical • Audience • Other • Organizational • Informational • Misc. Most common audience links Most common other (tertiary) links Most common topical links • www.stanford.edu • www.humboldt.edu

  27. Home Page Content Placement Top Banner Branding/Logo Search Box Main Navigation Secondary Navigation Tertiary Navigation

  28. Home Page Content Placement Main Photo Other Photos Quick Links Feature Item Events/Calendar News

  29. Home Page Dimensions • Average page width: 924 pixels • Average page height: 1027 pixels

  30. Photography • Photographs take up the largest percentage of real estate on virtually every home page • Photographs should be prominent and of professional quality • They should change • Many sites use Flash or other technologies to change photos/stories while user is on the page • At the least, photos should change with every visit • They should be tied to a story • The story should focus on something that makes your school special/different/worthy of attention • Photos of smiling students are insufficient • Photo should be captioned with story teaser • User-controlled navigation through photos/stories should be provided • Examples: • Humboldt State • Simmons College • University of Texas Office of Communications • Florida State University

  31. Photography Scenics = Off-campus scenic imagery

  32. Purpose • The trend is toward making home pages focused • Marketing to external audiences (prospective students) • News and events • Branding and image • While maintaining functionality for internal audiences

  33. Conclusions

  34. Browser Statistics • Site usage has not changed much over the past 5 years • Statistics tell you only so much • The current site content and structure are primarily directed toward internal audiences (e.g., current students) • Internal audiences are the main users of the site • Caveat: Prospective users are directed to the EM site for which we have no stats • Home and top level pages are not effectively leveraging their prominent location

  35. User Surveys • Overall we are doing a good job in providing usable, findable, relevant content to users • Site navigation was both most and least liked • People like to use search, but results could be more relevant • Overall, people feel the design is a bit plain or boring, some felt it was busy or cluttered • People like photos and want more • People want more news and events • Users want more feel for Chico and the campus • Users want us to maintain the welcoming feeling of the site

  36. Best Practices • Navigation standards are emerging • Layout standards are emerging • Relevant, up-to-date, regularly maintained content is vital • Including photos, news, events, features, profiles, etc. • Required to keep sites fresh and competitive • “Purposeful” home pages are becoming standard

  37. Overall Conclusions • The top level pages need to do a better job of telling the Chico story and providing relevant information • We need to do a better job of providing information and resources to external audiences • While maintaining the site’s usefulness to internal audiences • Providing up-to-date news, photos, stories and events will require an ongoing commitment of resources

  38. Going Forward • This information will guide us • In developing the information architecture • In developing the new design • In developing content for the new site • In further research • Focus groups • Usability testing

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