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Walking to improve the health of the Paso del Norte region

Walking to improve the health of the Paso del Norte region. San Diego Prevention Research Center Conference May 11 – 12, 2006. El Paso Health Report Reported Risk-Adults. 75% Sedentary 33% Obese 8% Hispanics – diagnosed Diabetes 10% Heart Disease.

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Walking to improve the health of the Paso del Norte region

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  1. Walking to improve the health of thePaso del Norte region San Diego Prevention Research Center ConferenceMay 11 – 12, 2006

  2. El Paso Health ReportReported Risk-Adults 75% Sedentary 33% Obese 8% Hispanics – diagnosed Diabetes 10% Heart Disease

  3. El Paso Health ReportReported Risk-Adults • Walking was the most frequently reported form of exercise. • Reported 4 times more often than the next most common form of exercise.

  4. Development - Brainstorming - Purpose To better understand barriers and provide resources for participation in regular physical activity in El Paso.

  5. Development - Brainstorming Results • Principles of Intervention • Campaign should include events to intertwine physical activity with the culture. • Messages should be simple and direct. • Campaign should use mass media.

  6. Elements of Campaign Media Community Mobilization Special Events

  7. Elements of Campaign • Media • Walking Kit • General information about walking • Information for special populations • Recommended walking areas • Walking groups in the area • Walking journal

  8. Elements of Campaign - Media • Walking Kit • Quarterly Newsletter • Hot Line 822-2280 • Television Spots • Radio Spot

  9. Elements of Campaign • Community Mobilization • Partnership with YMCA • Callbacks • Train volunteer walking group leaders • Provide on-going assistance to group leaders • Assist with evaluation • Assist with events

  10. PDNHF YMCA Sponsors Walk El Paso Other Agencies Media Group Leaders Volunteers Walkers

  11. Evaluation • Behavior Risk Factor Survey • Observation of walking areas • Calls to hotline • Participation in events • Face to face walkers surveys • Media intervention surveys • Walking Network focus group

  12. WALK EL PASOProgram Status • Over 27,500 requests for kits or information on how to start a walking program • 84 walking group leaders trained in the region • 320 community volunteers • Request for program information coming from most sedentary group, women ages 35 to 65.

  13. Requests by Gender

  14. Walking Groups

  15. Volunteers

  16. Mariachi Mile

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