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Dive into the effects of modern communication in society, exploring the shift towards shorter formats and instant gratification. From transistor electronics to integrated circuit chips, discover how the era of instant information has transformed audience engagement and attention spans. Uncover the consequences of being constantly connected and the implications on privacy and individuality.
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Facts to consider • Extended plot stories over multiple episodes require audience commitment • USA TODAY, the country’s most popular newspapers, uses very short stories and lots of graphics • Sound bites have shortened from 42 seconds to 7 • Tweets have a 140 character limit
Result • Short attention span • Low threshold of boredom • Era of instant gratification
Greatest change in society • The computer • They run everything • They make the decisions • They hold all the information about all of us
Modern communication and society • We’re at the beck and call of our devices • We’ve developed a low threshold of boredom • We’ve lost our privacy • Anything anybody wants to say they can say to everybody • We’re in a global village