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Social Media: Friend of Business

Social Media: Friend of Business. By: Eric Phillips. Brief History. Spell It Out. The Meaning of Social Media The Abundance of the Social Community. What This Means for IT Sector. Destined Partners. 3 Great Things. Improved Customer Equity. ( Bodnar , 2010, p. xx-xx). It’s A Process.

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Social Media: Friend of Business

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  1. Social Media: Friend of Business By: Eric Phillips

  2. Brief History

  3. Spell It Out The Meaning of Social Media The Abundance of the Social Community

  4. What This Means for IT Sector Destined Partners

  5. 3 Great Things

  6. Improved Customer Equity

  7. (Bodnar, 2010, p. xx-xx) It’s A Process

  8. Competitive Intelligence through Social Media

  9. (Handmadeology, 2011, p. xx-xx) Cost Effectiveness

  10. Better Brand Equity • Better Customer Equity • Better Competitive Intelligence • Cost Effective • Exchange of Ideas for better products/services 5 Take Aways

  11. Bodnar, K. (2010, 24). 22 Educational Social Media Diagrams. Retrieved January 10, 2014, from http://blog.hubspot.com/blog/tabid/6307/bid/6005/22-Educational-Social-Media-Diagrams.aspx • Business Today (2013, December 26). IT industry logged high-growth in 2013 - Business Today - Business News. Retrieved January 14, 2014, from http://businesstoday.intoday.in/story/it-industry-logged-high-growth-in-2013/1/201806.html • Donnelly, M. (2013, January 15). Building Brand Awareness | Use Case Series. Retrieved January 11, 2014, from http://webcache.googleusercontent.com/search?q=cache:4wa8KMyfypoJ:www.meltwater.com/social-media-blog/social-media-marketing-use-case-building-brand-awareness/+&cd=2&hl=en&ct=clnk&gl=us • Handmadeology (2011). Etsy Ad Pricing: Comparing Them to The Competition | Handmadeology. Retrieved January 12, 2014, from http://www.handmadeology.com/etsy-ad-pricing-comparing-them-to-the-competition/ • Jobvite (2013, September 5). Recruiters Increasingly Adopt Marketing Tactics in Fierce Competition to Hire, 2013 Jobvite Social Recruiting Survey Shows — Jobvite. Retrieved January 12, 2014, from http://webcache.googleusercontent.com/search?q=cache:-HQrS5aGL-0J:recruiting.jobvite.com/company/press-releases/2013/recruiters-increasingly-adopt-marketing-tactics-2013-jobvite-social-recruiting-survey-shows/+&cd=1&hl=en&ct=clnk&gl=us • Power, D. (2013, September 22). Social Media Resources: Competitive Intelligence, and Social Influence | Sprout Social. Retrieved January 12, 2014, from http://webcache.googleusercontent.com/search?q=cache:C3trxdPvC-IJ:sproutsocial.com/insights/social-competitive-intel/+&cd=3&hl=en&ct=clnk&gl=us • Rolland, S. E., & Parmentier, G. (2013). The benefit of social media. International Journal Of Market Research, 55(6), 809-827. doi:10.2501/IJMR-2013-068 Citations

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