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Do you have a Social Enterprise idea? ‘Don’t Get Burnt!’

Do you have a Social Enterprise idea? ‘Don’t Get Burnt!’. June 11 th Hosted by The Business Community Partnership Facilitated by Rebecca Luff. Overview. BCP & characteristics of social enterprise Developing your social enterprise idea. The Business Community Partnership.

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Do you have a Social Enterprise idea? ‘Don’t Get Burnt!’

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  1. Do you have aSocial Enterprise idea?‘Don’t Get Burnt!’ June 11th Hosted by The Business Community Partnership Facilitated by Rebecca Luff

  2. Overview • BCP & characteristics of social enterprise • Developing your social enterprise idea

  3. The Business Community Partnership Uniting people with a passion for business growth and community prosperity

  4. Social Enterprise? The DTI’s definition of social enterprise is: ‘a social enterprise is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit forshareholders and owners.'

  5. Social Enterprise: BCP’s point of view • Enterprises driven by a desire to change societyfor the better. • Exist to support people, planet and profit by generating income through trading and other sources, then reinvested for social and environmental purposes. • Private businessesbenefitcommunity but only within the constraintsof creating profit. Social enterprises create profit within the constraints of achieving social or environmental good.

  6. Strategic priorities for Social Enterprise in B & H • Understand Impact and Opportunities • Increase viability • Encourage co-operative thinking • Inspire entrepreneurial innovation • Improve transparency • Maximise local economic impact

  7. Characteristics A Guide …

  8. Authentic - a clear social or environmental purpose • Viable - draws income from trading • Smart - works in partnership with others • Dynamic - enterprise-orientated • Transparent - re-invests its profits to meet its social objectives • Accountable - its impacts can be measured within the community it serves

  9. Rebecca LuffSocial Enterprise Consultant, coach,facilitator and fundraiser www.rebeccaluff.com info@rebeccaluff.com

  10. Developing Your Social Enterprise Idea • Idea viability? • Who are your customers? • Will the enterprise make a profit?

  11. Authentic - a clear social or environmental purpose • Viable - draws income from trading • Smart - works in partnership with others • Dynamic - enterprise-orientated • Transparent - re-invests its profits to meet its social objectives • Accountable - its impacts can be measured within the community it serves

  12. How viable is your idea? SWOT Analysis matrix

  13. STEEPLE analysis Trends and developments which might have an impact

  14. Who are your customers? Who will be buying your idea? What is their buying power? Why will they want to buy from you? How do you attract their custom?

  15. Will the enterprise make a profit? Do you know how much it will cost to produce your idea? Do you have an idea of potential income? When you take cost away from income, will you make a profit?

  16. Start up costs

  17. Where will your income come from? • Selling directly to customers? • Selling through an intermediary - funder, local authority contract etc? • How will you access this income? • What future opportunities exist?

  18. Action planning

  19. What we have covered • Strategic priorities for Social Enterprise in B&H • The 6 characteristics of social enterprise • Tested the viability of your idea • Identified potential customers • Exploring if the enterprise will make a profit

  20. Next steps • Create a network – starting with your peers here today • June 18th – More Than Profit event • Join the More Than Profit mailing list • Repeat these tools with your organisation • Identify training & Business Link advice and course available, WTP briefings or BCP surgeries

  21. Contacts The Business Community Partnership 01273 770075 www.bhbcp.org.uk/morethanprofit Emma.mongan@bhbcp.org.uk Kate.mcphee@bhbcp.org.uk Rebecca Luff www.rebeccaluff.com info@rebeccaluff.com

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