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World Tourism Organization www.unwto.org. Specialized UN agency in the field of tourism Global forum for tourism policy issues Practical source of tourism know-how. WTO Main Facts. Headquarters, Madrid, Spain History back to 1925
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World Tourism Organizationwww.unwto.org • Specialized UN agency in the field of tourism • Global forum for tourism policy issues • Practical source of tourism know-how
WTO Main Facts • Headquarters, Madrid, Spain • History back to 1925 • 1947 International Union of Official Travel Organizations, London • Became WTO in 1975 • Staff of some 90 • Became on 23 December 2003 specialized agency of the UN
The Members Full Members • Right to vote and service • Pay contribution based on economic strength and importance of tourism Associate members • Normally regions within member States • Right to service • Pay smaller contributions Affiliate Members • Associations, companies, NGOs reflecting the wide variety of the tourism sector
Areas of activity • Sustainable Tourism Development • Poverty Alleviation • Indicators, Ecotourism, Planning • Statistics and Economic Measurement of Tourism • Tourism Satellite Account • Compendium, Yearbook • Quality of Tourism Development • Signs&Symbols, Hygiene, Safety&Security • Liberalization, GATS • Market Intelligence and Promotion • Measurement of Promotional Activities of NTOs • Market Trends, Forecasting • Human Resources Development • Education&Training Standards • Educating the Educators
Economies of Scale and Scope • Data aggregation: Yearbook, Compendium • Market research: Tourism Market Trends, Ecotourism Series, Outbound Tourism Series • Short term forecasting: Tourism Barometer • Long term forecasting: Tourism Vision 2020
Agenda Setting • Sustainable Tourism Development • Child Abuse and Sex Tourism • Tourism Taxation • Senior Tourism • Social Tourism
Importance • 10 % • 20 % • 20 % • 50 % Dissemination • Speaking at conferences • Using the Press • Internet, other channels • Publications
Dissemination of Information • Publications are the final result of WTO’s General Programme of Work • WTO produces some 100 publications per Year • Normally some 50% in English, 25% in French and 25% in Spanish
The WTOelibrary – cross-searchable portal of UNWTO-publications.July,1 2007 – enhanced version will be launched
The new WTO elibrary • The WTO elibrary – a fully cross-searchable portal of all UNWTO-publications. • July,1 2007 – enhanced version will be launched
Annual subscription service • Annual subscription service • Network Campus wide Access • Simultaneous user-based price model