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“How People Use Television” A Qualitative Comparison of Cable TV Viewers and Broadcast TV Viewers

“How People Use Television” A Qualitative Comparison of Cable TV Viewers and Broadcast TV Viewers. Cable’s Unique Product Attracts Viewers % Describe Programs Usually Watch on “Broadcast” or “Cable” Networks. Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks.

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“How People Use Television” A Qualitative Comparison of Cable TV Viewers and Broadcast TV Viewers

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  1. “How People Use Television”A Qualitative Comparison of Cable TV Viewers and Broadcast TV Viewers

  2. Cable’s Unique Product Attracts Viewers% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

  3. Viewers Strong Attachment to Cable Programs% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

  4. Cable Delivers Viewer Connections% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

  5. Ads Work on Ad-Supported Cable% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

  6. Brands are Sold on Ad-Supported Cable % Describe Programs Usually Watch on “Broadcast” or “Cable” Networks Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

  7. CAB’s How People Use TV StudyUnderstanding Viewer’s Relationship with Television Methodology • Sample: More than 2,000 Adults 18-64; More than 2,500 programs investigated • Methodology: 26 Minute RDD Telephone Interview on Yesterday Evening 8P-1A Viewing • Conducted by SRI/Knowledge Networks • February – March 2004

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