1 / 23

How to Double Your Business in ONE YEAR

How to Double Your Business in ONE YEAR. Kathy Paauw Productivity Consultant Business Coach Relationship Marketing Specialist. ALARMING STATISTICS The #1 reason a customer does not come back… they forgot about you.

kiara
Download Presentation

How to Double Your Business in ONE YEAR

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Double Your Business inONE YEAR

  2. Kathy PaauwProductivity ConsultantBusiness CoachRelationship Marketing Specialist

  3. ALARMING STATISTICS • The #1 reason a customer does not come back… they forgot about you. • 95% of your happy customers will purchase from a competitor on an impulse. • For each month that you don’t communicate with your customers, you lose 10% of your influence.

  4. Two Case Studies: • Our own first and second home purchases • A Real Estate agent I met and never did business with (but she kept in touch)

  5. Are you looking in the wrong place for clients? HINT: They’re already in YOUR back yard!

  6. Are you looking in the wrong place for clients? 67% of business today is driven by personal referral and word-of-mouth. • What are you doing to attract referrals? • What are you doing to maintain customer loyalty? 91% of customers say they would give referrals, but 80% have not been encouraged to do so.

  7. “It doesn’t matter how much someone knows, likes and trusts you if they don’t REMEMBER you when they’re ready to make a buying decision.” • - Kathy Paauw • How are you staying • TOP-OF-MIND?

  8. Send a Personalized Greeting Card • Opportunities to be remembered as • someone who makes others feel valued: • Gratitude (just because) • Birthday • Anniversary (wedding, annual renewal, closing) • Congratulations (baby, engagement, wedding) • Thank you (business, referral, gift, hosted meal) • Sympathy • Apology • Holidays • Invitations • DO NOT MIX THESE WITH MARKETING! • (no business cards)

  9. The most powerful marketing of all... • "People will forget what you said, people will forget what you did, • but people will never forget • how you made them feel."-Maya Angelou

  10. Tom Hopkins • Thank you Note Habit • Within 5 years he went from making less than $50 a month in Real Estate to building an annual sales volume of over $14 million • SECRET WEAPON: 10 hand-written thank you cards every single day • 99% of his business was by referral within 3 years

  11. Jim McCord • Real Estate agent in Ohio • Transformed his business using SendOutCards Jim’s 3 minute testimonial http://www.youtube.com/watch?v=8nP6rk2GNLc&feature=youtu.be&a (4:21 - 7:19)

  12. Law of Attraction NOVEMBER BLANKET & COAT DRIVE

  13. Law of Attraction DECEMBER TOYS FOR TOTS DRIVE

  14. Law of Attraction FEBRUARY FOOD DRIVE

  15. Why multiple contacts? The average prospect will not do business with you until they have seen or heard from you at least 7 times.

  16. Let’s Send a Card! www.SendOutCards.com

  17. Law of Attraction What you send out comes back! QUARTERLY POSTCARD $0.31 postcard $0.33stamp $0.64 x 4 = $2.56 per person/yr. QUARTERLY GREETING CARD $0.62 card $0.46 stamp $1.08 x 4 = $4.32 per person/yr. What would that kind of TOP-OF-MIND AWARENESSbe worth to you?

  18. Campaign: Great to meet you

  19. Campaign: Making a Difference (appreciation)

  20. Campaign: Christmas Card Sent to 722 people with a single mouse click!

  21. I’ll do it when I get AROUND TO IT

  22. Multiple-Piece Campaigns • Create, send and forget (and be remembered!) • Create your own or purchase professionally designed campaigns for Real Estate (must have a SendOutCards account to use these): • www.SmartFollowup.com

  23. Automated SYSTEM SavingYourselfSignificantTimeEnergyMoney Visit www.SendOutCards.com/kathy to send a few free cards on me.

More Related