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BIG CHILE RECORDS

No Borders! No Limits!. BIG CHILE RECORDS. - Crossing Borders in 2007. 2007 CHINGO BLING INBASION.

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BIG CHILE RECORDS

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  1. No Borders! No Limits! BIG CHILE RECORDS - Crossing Borders in 2007

  2. 2007 CHINGO BLING INBASION

  3. There are so many people who are hustling for the American Dream. Someone coming from nothing and trying to get something. It’s a universal thing and that’s one thing Chingo Bling represents. Chingo’s achieved the American dream due to his independent grind -which translates to all races. Chingo’s crossover appeal will lead to mainstream success and in doing so introducing a new face to hip hop.

  4. The Album- “They Can’t Deport Us All”

  5. The Single & Video- “This and Like That” • Lyrics and concept will strike an emotional connection with core fan base. Creating anticipation for the new album. • The video showcases the life of an immigrant and in this case reflects the life of Chingo’s Father. The Video tells a story that people can relate to and highlights the current border issues in the United States.

  6. 2007 MIXTAPE PROJECTS • DJ Drama/Chingo Bling- “Gangsta Grillz/Made in the USA by Mexicans • Rapid Ric/Chingo Bling- Title: TBD • Big Chile Records- Chingo Bling/Stunta/Lucky/Coast Title: TBD

  7. RADIO SINGLE PROMOTION- • Hire Radio Promoter • Radio Promo Tour • Create out of the box on-air promotions that can be sponsored by radio station clients. This strategy can be used to compliment a minimal media buy. As an added value to the station, Chingo Bling as a brand can deliver the Hispanic demographic to radio advertisers. • Create events or live remotes on the“Chingo De Mayo” date and events

  8. 2007 DVD PROJECTS • Updated Electronic Press Kit • Big Chile Records DBD-Chingo Bling/Stunta/Lucky/Coast Title: TBD • “They Can’t Deport Us All” DVD

  9. 2007 Artist VisualBranding Campaigns

  10. 2007 MOVIE PROJECTS • “PRIMO’S” Starring Baby Bash, Chingo Bling, & Danny Trejo • “TACO SHOP”Chingo Bling The Movie

  11. Q. How do we gain effective exposure? A. Guerilla Tactics • Develop strategic/unique promotions and media stunts to create extreme hype for the album- guer·ril·la or gue·ril·la   (gə-rĭl'ə)  Pronunciation Keyn.   A member of a operating in small bands in occupied territory to harass and undermine the enemy, as by surprise raids.

  12. PRESS KITS: New Years Press kit- Jose Cuervo Themed Purpose: Press Release to announce up and coming. Press/Media Focus: Big Chile is Doing it big in 2007”. Cuervo Endorsement Contains: Cuervo Liquor Product, Branded New Year Theme Materials, and Press Releases Send To: Press/Media, Dj’s, & PD’s

  13. PRESS KITS: Border Crossing Delivery Box Video & Single Press Kit Purpose: Album drop date announcement and new single/video Press/Media Focus: Pitch New Video and Album Drop Date. Pitch Border Issue Stories. Includes: “They Can’t Deport Us All” T-shirt with drop date “This and Like that” Single “This and Like that” DBD Press release on video Send To: Press and Media, Dj’s, & PD’s

  14. PRESS KITS: “They Can’t Deport Us all” Bobblehead- Border Crossing Edition Purpose: Mail out for win it before you can buy it promotions and special delivery of early album copies or snippet previews. Press/Media Focus: Pitch MTV Border News story. Includes: Album or Snippets BobbleHead with Press release on back of box.

  15. MEDIA STUNTS: Chingo Bling’s World’s Famous & BIGGEST TAMALES Work with a local festival organization to do an event during a Cinco De Mayo celebration. We would find a local tamalero to help us create the World’s largest tamale. (Estimated: 7 feet) Purpose: Media Stunt to attract media attention for album and to announce sale of Chingo’s World Famous Tamales on sale online. Press/Media Focus: Album/ Tamales for Sale Media Strategy: Mediums to consider: Radio/Cable

  16. MEDIA STUNTS: “THEY CANT DEPORT US ALL” BORDER WALK. Walk the border with street team/supporters along the border wearing the “They Can’t deport us all” t-shirt. Goal is to have at least have over 500 people for visual. Footage can be used for Album DVD. Purpose: To make a statement and create a media frenzy right before album launch. Stunt to attract media attention for album and to announce Album DVD. Media Strategy: Mediums to consider: Radio/Cable.

  17. EVENTS: CUERVOTON 2007 Tour Latino Talent Search Chingo Bling “The Face of Cuervo” • 10 City Tour- April 2007 • PR Support- Hired Full Service PR Firm • In-Store Standees • Television, Radio, and Print Media

  18. STREET TEAMS: CUERVOTON 2007- Street team- 6 month campaign Big Chile hired as marketing consultant C.H.I.T.- Chingo’s Highly Illegal Task Force Members from 30 of the 50 U.S. States

  19. Media/Advertising • Buy media that makes the most impact and effectively hits targeted demographic • Hispanic Consumer: Purchase and create advertisement that specifically hits this core demographic Hispanics are the largest U.S. minority -- with more than 16 million under age 24 -- presents labels and retailers with an incredible opportunity for continued growth. Source: Recording Industry Association of America

  20. Media/Advertising • Utilize creative and strategic ad campaigns that will communicate drop date and increase album sales.

  21. Media/Advertising Television- Cable (MTV, BET, etc.) Primary Demographic: P12-24 Secondary: 18-34 Goal: Effective Reach & Frequency in top 10 target markets Radio- Primary Demographic: P12-24 Secondary: 18-34 Goal: min. 50% Reach & 3.0 Frequency in top 10 target markets

  22. Media/Advertising Print- Magazines- Goal: Purchase ads in high circulation magazines with the most impact and influence Outdoor- Purchase 14x48’ bulletin board in primary market Purchase min. of (10) 12’x24’ poster bulletin in select markets Goal: Effective D.E.C. in each market

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