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New Allied Distributors

New Allied Distributors. Directly to the shelves. Your Distribution Experts in Syria. Syria Overview. Syria Overview. Full country name: Syrian Arab Republic (Capital: Damascus) Area: 185,180 sq km (71,498 sq miles) People: 20 M , Arabs (90%), Kurds, Armenians, Circassians , Turks

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New Allied Distributors

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  1. New Allied Distributors Directly to the shelves Your Distribution Experts in Syria

  2. Syria Overview

  3. Syria Overview Full country name: Syrian Arab Republic (Capital: Damascus) Area: 185,180 sq km (71,498 sq miles) People: 20 M , Arabs (90%), Kurds, Armenians, Circassians, Turks Religion: 74% Sunni Muslim, 16% other Muslim, 10% Christian Language: Arabic, Kurdish, Armenian, Turkish, English Major Industries: Oil, gas, agriculture, textiles GDP: USD 29.65 billion GDP per capita: USD 1,481 Real GDP Growth 2007 : 4.65% Inflation: 8% Exchange Rate: USD 1 = SYP 47 • Key Figures

  4. Syria Overview • Age Structure: • 0 - 14 years : 36.5% • 15 - 64 years : 60.1% • 65 years and over : 3.3% • Population Growth Rate : • 2.3 % (2007 est.) • Birth Rate : • 27.2 births/ 1,000 population (2007 est.) • Death Rate: • 4.8 deaths/ 1,000 population (2007 est.) • Infant Mortality Rate : • Total: 27.7 deaths/ 1,000 live births • Life Expectancy at Birth: • Total Population: 70.7 years male & 69 years female • Total Fertility Rate : • 3.4 children born/ woman (2007 est.) • GDP - composition by sector: • Agriculture: 24% • Industry: 18% • Services: 58% (2005 est.) • Labor Force: • 5.505 million (2006 est.) • Unemployment Rate: • 12.5% (2005 est.) • Population Below Poverty Line: • 11.9% (2006 est.) • Inflation Rate (Consumer Prices): • 8% (2006 est.) • Public Debt: • 37.9% of GDP (2006 est.) • Key Figures Cont

  5. Syria Overview • Export

  6. Syria Overview • Import

  7. Syria Overview • Syrian Pound has weakened significantly against the currencies of all the major exporting countries. • The implications for the cost of imports into Syria are clear and exacerbated further by the removal of EU subsidies. • The glitch in import-export balance in addition to the negative performance of public sector are all imposing greater pressure on Syrian economy. • External Influences

  8. General Facts - Crisis

  9. General Facts - Crisis Consumer Price Inflation, 2005-2014 (%) GDP Real Growth, 2005-2014 (%) • Key Economic Indicators as set by the most reliable economic researchers before the crisis

  10. General Facts - Crisis 1. The inflation rate between Feb12 and Mar 12 has increase 6.7%, the total inflation between mar 11 and mar 12 has increased 30.77%2. Drop in import from Arabic countries exceed 20% in 2011, and general import value reduced by 40% in 2011 vs. 20103. the imbalance between export and import hits a record of -43% to the favor of import with value of SYP 243 Billion in 20114. 866,000 unemployed already registered at working bureau, the official declared number of unemployment read 15%, unofficially numbers talking about 35%5. Domestic refugees is exceeding 2M persons 2010 export to Arabic countries 2010 import to Arabic countries • Key Economic real facts

  11. General Facts - Crisis • Exchange Rate situation during the Crisis

  12. General Facts - Crisis • Locally operated multinational enterprises are all shut down • Banks under great pressure: • no more investment, swinging between keeping, reducing, and closing given facilities. • avoid dealing with hard currencies, requesting clients to close even their personal accounts • reduce overdraft facility with 50%, cancelling all type of post financing • American companies of various sectors stop supplying • General Facts

  13. NAD Overview

  14. Overview NAD is continually working to be the most organized and well equipped distribution company in Syria with unequalled customer and supplier satisfaction • Vision Statement

  15. Overview • Effectively maintain a fully automated distribution network • Cover and serve all sales points depending on the channels • Select high-quality products for distribution in various sectors • Ensure that every supplier's goals are met and exceeded • Create an environment where people's contributions are viewed as engines of growth Mission Statement

  16. Overview • 124 • Company Hierarchy

  17. Overview Total • Company Hierarchy

  18. Overview sellout Supervisor 3 Promoters 2 • Company Hierarchy

  19. Overview CPD Sales Manager 28 CPD Supervisor( Wholesale ) CPD Supervisor (Pharmacies & Beauty Shop) CPD Supervisor ( Retail & KA ) 1 1 1 Sales repRetail Pre-SaleKA Pre-SaleWholesale Delivery Helper Sales repPharmacies Sales repBeauty Shop Helper Delivery Helper & Merchandiser • Company Hierarchy 1 2 4 6 2 2 1 2 2 2

  20. Overview MUP Sales Manager 21 Sales rep( Wholesale ) Sales rep( Retail ) BA’s MUP Artist 17 1 1 1 • Company Hierarchy

  21. Overview PPD Sales Manager 5 Technical Supervisor Sales rep( Retail ) Sales rep( Wholesale ) 2 1 1 • Company Hierarchy

  22. Overview FMCG Sales Manager 16 FMCGSupervisor Pre-Sale KA 1 1 Helper & Merchandiser Delivery FMCG Sales repWholesale FMCG Sales repRetail Helper • Company Hierarchy 4 1 5 2 1

  23. Overview Food Serves Sales Manager 3 FS Sales rep Helper 1 2 • Company Hierarchy

  24. Overview Aleppo Sales Manager 5 FMCG Sales repRetail Cosmetic Sales repRetail FS Sales rep Cosmetic Sales repWholesale • Company Hierarchy 1 1 1 1

  25. Overview Lattakia Sales Manager 20 Supervisor (Retail ) 1 BA’s Cosmetic Pre-SaleWholesale Driver Delivery Helper Helper FS & KASales rep CosmeticSales rep FMCGSales rep PPD & MUPSales rep • Company Hierarchy 1 5 1 1 1 2 1 3 1 2

  26. Overview Tartous Sales Manager 14 CosmeticSales repWholesale FMCGSales repRetail CosmeticSales repRetail BA’s Helper Diver Helper KA & FSSales rep PPD & MUPSales rep • Company Hierarchy 1 3 1 1 2 1 1 1 2

  27. Overview Tartous Sales Manager 7 Sales repWholesale CosmeticSales repPharmacies FMCGSales repRetail Helper BA’s • Company Hierarchy 2 1 1 1 1

  28. Overview • Board of Directors comprised of experts in the distribution field in Syria, Lebanon, Jordan, and Saudi Arabia. Each member has extensive experience in foodstuff manufacturing and brand developing • Channel/Category/Business Development Module • Business designed and dedicated to the distribution of fast moving brands • Very focused company, we do not handle mass brands, rather very selective and complimentary brands Overview

  29. Distribution & Sales

  30. Distribution & Sales • Sales target is to cover every point of sales of all classes • Achievement of key accounts sales target is the responsibility of Trade Marketing Manager • Marketing and sales team work in full harmony: our intensive BTL activities managed by our indoor team is boosts our sales in the field • Cover specific needs of the brand itself • Take into account: Geography, demographics, and disposable income Cost efficiencies • Sales

  31. Distribution & Sales Business Spilt by Region

  32. Distribution & Sales Branches Sub-distributors Uncover • Our 5 Branches

  33. Distribution & Sales ( Damascus Branch ) • Our 5 Branches

  34. Distribution & Sales ( Damascus Branch | Cosmetic W/S ) • ( 6 ) Pre-Sale • ( 4 ) Delivery • Our 5 Branches

  35. Distribution & Sales ( Damascus Branch | Cosmetic Pharmacies & Beauty Shop ) • ( 2 ) Pharmacies Cash Van • ( 2 ) Beauty Shop Cash Van PH BS PH BS • Our 5 Branches

  36. Distribution & Sales ( Damascus Branch | Cosmetic Retail & KA ) • ( 1 ) KA Pre-Sales • ( 1 ) KA Delivery • ( 2 ) Retail Cash Van Ret Ret KA • Our 5 Branches

  37. Distribution & Sales ( Damascus Branch | MUP ) • ( 1 ) MUP ( Retail ) • ( 1 ) MUP ( WS-PCP ) • Our 5 Branches

  38. Distribution & Sales ( Damascus Branch | PPD ) • ( 2 ) PPD Retail • ( 1 ) PPD WS PCP • Our 5 Branches

  39. Distribution & Sales ( Damascus Branch | Food ) • ( 4 ) Food ( Retail ) • ( 1 ) Food ( WS-FO ) • ( 1 ) Food ( KA ) Ret Ret WS Ret Ret KA • Our 5 Branches

  40. Distribution & Sales ( Damascus Branch | Food Serves ) • ( 2 ) Food Serves FS FS • Our 5 Branches

  41. Distribution & Sales ( Aleppo Branch ) • Our 5 Branches

  42. Distribution & Sales ( Aleppo Branch ) • ( 1 ) Cosmetic Retail • ( 1 ) Cosmetic Wholesale • ( 1 ) Food Retail • ( 1 ) Food Serves FS Food COS COS • Our 5 Branches

  43. Distribution & Sales ( Lattakia Branch ) • ( 2 ) Cosmetic Wholesale Pre-Sale • ( 1 ) Cosmetic Delivery • ( 2 ) Cosmetic Retail • ( 1 ) Food Retail COS Delivery MUP PPD COS BS • ( 1 ) KA Food Ret Food KA Cos PHA • ( 1 ) MUP&PPD • Our 5 Branches

  44. Distribution & Sales ( Tartous Branch ) • ( 2 ) Cosmetic Wholesale • ( 1 ) Cosmetic Retail • ( 1 ) Food Retail • ( 1 ) KA Food Ret COS WS KA • ( 1 ) MUP&PPD MUP PPD Cos WS Cos Ret • Our 5 Branches

  45. Distribution & Sales ( Swida’a Branch ) • ( 1 ) Cosmetic Wholesale • ( 1 ) Cosmetic Retail • ( 1 ) Food Retail COS Ret Food Ret Cos WS • Our 5 Branches

  46. Distribution & Sales Business Coverage

  47. Distribution & Sales Direct coverage – Syria ,Number of POS ( Retail ) • OUR coverage is matching: 80% of weighted clients at all sales channel and 16% of universe • B to B : Foodservice, MUP, Hairdressers, are all served by dedicated teams. • Wholesales teams of the following channels: foods, personal care, medical warehouses are also dedicated • Combo is only used at food channels • Merchandising team is not included Business Coverage

  48. Distribution & Sales Sales Forces Covered channels Specialized to cover: • Retail : 1. KA: Hypermarkets 2 SSS: Supermarket (Retail A) 3 DRD (Direct Retail Distribution): Retail B & C classes 4 W/S foods: Wholesales (food) • Personal Care Products + Cosmetics: 5 BS: Beauty shops: 6 PH: Pharmacies: 7. W/S PCP: Wholesales (Personal Care Products) 8. M/W: Medical warehouses 9. DS (Department Store): Perfumeries & Department Stores 10. HD: Hair Dressers: • Food Service: 11 HORECA: Hotels, Restaurant, Catering: 12 CS: Coffee Shops 13 BA/PA: Bakeries/Patisserie: 14 INDSRY: industry/Factory Business Coverage

  49. Distribution & Sales Personal Care Channels Business Coverage • Wholesales & Medical warehouses channels served by dedicated team

  50. Distribution & Sales Personal Care Channels Business Coverage • Perfumeries & Department stores are channels served by dedicated team • Hair dressers channel is also managed by dedicated team providing training, technical support, next to supplying

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